Joy Hawkins has been working in the SEO industry since 2006. She worked for 2 different online marketing agencies for a total of 11 years before starting Sterling Sky Inc in 2017.
She specializes in the following areas of online marketing:
Google My Business – There are 300+ ranking factors in Google’s algorithm that determine if your business will be on page 1. Joy spends all day studying Google’s search results and finding out what issues hurt ranking and what actions are needed to get a Google My Business listing to page 1. From everything from duplicate listings, NAP (name, address, phone number) inconsistencies, penalties for not following the guidelines, on-site optimization issues, mapping issues, and much more.
Google AdWords – Along with being an AdWords Certified Individual, Joy has worked with AdWords products since 2006 and has several years experience running and managing a team of employees who worked on AdWords products. Joy has written training materials, hosted webinars, and built several AdWords marketing products for small businesses.
Social Media – Joy has experience managing and developing social media profiles for many small businesses. Joy also developed a social media product for small businesses that focuses on increasing their engagement on various social media platforms including Google Plus, Twitter, and Facebook.
Web Design/Development – Joy has experience installing and creating several websites for small businesses. She has experience with WordPress, Joomla, ModX, Drupal, and several other CMSs.
- Search Engine Land Columnist
- Google MapMaker Regional Lead (USA)
- Top Contributor on the Google My Business Forum
- Joy has looked at and worked on thousands of Google local listings for SMBs in the US and Canada
- Joy self-taught all about SEO and have been working in the Local SEO industry since 2006.
- Moderator on the Local University Forum & LocalU faculty member
- Speaker at Search Marketing Expo (SMX)
- Speaker at Local University
- Top Contributor at the Local Search Forum
- Honors Graduate, Summa Cum Laude