It’s a tough choice when you’re wondering if you should break Google’s guidelines after you’ve been filtered out of the local results. A couple of months ago I was helping a physical therapy business on the Google My Business Forum that was filtered out of the local results on Google because of the Possum algorithm..
How significantly did the Possum update impact local search results in Google? In this article, I share data and insights from a study I did with BrightLocal, which compared local results before and after the update.
If you noticed a massive change in the local search results on September 1, 2016, you’re not alone. It’s probably the biggest change in Local I have seen since Pigeon in 2014. In this article I will dive into what I have found has changed as a result of the update.