How significantly did the Possum update impact local search results in Google? In this article, I share data and insights from a study I did with BrightLocal, which compared local results before and after the update.
If you noticed a massive change in the local search results on September 1, 2016, you’re not alone. It’s probably the biggest change in Local I have seen since Pigeon in 2014. In this article I will dive into what I have found has changed as a result of the update.