For those of us who work in marketing, it's really easy to get caught up in what we see on our computers all day and forget what things look like in Google's search results on mobile. Google shows images beside…
In our last blog post, "Is Google Looking for Diversity in Reviews," we presented a case study about reviews and diversity in review scores. In that study, we concluded that Google is not holding one-star reviews at the top of…
A few weeks ago I was reviewing the knowledge panel (KP) of a dentist in NYC and discovered that a highly visible portion of the KP was now occupied by Zocdoc appointment links. Below is what I tweeted. https://twitter.com/ColanNielsen/status/1582739806206894080…
It makes sense to think that Google shows the most recent review at the top of a business' profile, right? Well, there is some truth to this, as recent reviews tend to show up higher for a longer amount of…