Director of Local Search
Dave has been in the digital space for over 15 years now, dating back to high school, where he created his first website for a robotics class. As a hobby in college and shortly thereafter, he created and maintained various sports forums and blogs, before moving on to a professional role for an SEO agency. Starting out as an Analyst doing reporting and link building, Dave worked his way up to the Senior SEO Specialist role, where he worked on the technical SEO for the agency’s corporate sites.
In May of 2019, Dave took his talents and passion for local SEO to Canada, and joined the Sterling Sky team. (Joy claims this to be her best hire of all-time) Joy’s Note: Dave wrote this, not me.
Dave is an active member in the ‘SEO Twitter’ community, talking all things technical and local SEO. He is also a Google Local Guide and Google Trusted Tester, so his finger is always on the pulse of breaking news and strategies in the industry.
When he’s not working, Dave enjoys spending time with the fam, hiking, playing hoops (has a sick jump shot), and collecting vintage sports memorabilia.
Read about the experiences our clients have had with Sterling Sky.
Colan reviewed our website and then delivered a report on how to optimize for local SEO. He presented factor after factor, accompanied by separate TO DO lists for each. MY partner and I both recognized the excellence and value of the information delivered. Colan, thank you. https://www.lidivorcemediation.com/
In the past 10 years we've worked with many SEO companies to improve our web presence, organic positioning, and lead generation. Absolutely none of those companies were able to make an impact on our business like Sterling Sky has.
Sterling Sky specializes in value-driven SEO, which to a small business like ours means smart, strategic, long term, value-aligned SEO, and not gaming the latest twists for ephemeral gains.
Sterling Sky constantly strives to create a detailed understanding of our business industry in general and our particular space specifically - then combines that knowledge with our SOAP analysis and desired market positioning. The Sterling Sky team utilizes a wide range of strategies from internal brainstorming, website improvement, link building, earned media, and advertising. I experience this congruence personally because I have a monthly meeting to go over exactly this analysis on each of our verticals. Essentially, Sterling Sky is a detailed oriented, custom-built, local SEO company that is interested in understanding its clients' business in order to deliver long term value and relationship.
Over the past years, our business has grown constantly, culminating in more than 50% growth in 2019 alone. I attribute a significant chunk of that growth to our relationship with Sterling Sky maturing after years of carefully building blocks of success with our partnership. After being burned several times with generic, copy-paste one size fit-all SEO companies, I can confidently and very happily say that we found a home SEO company with whom we intend to have a very long partnership.
Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track. www.whitespark.ca