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Elizabeth Rule

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Elizabeth Rule

Elizabeth Rule

Digital Strategy Manager

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💼 Years of Experience:  10
☁️ Years at Sterling Sky:  4
⭐ Specialty: Google Business Profiles, Onsite Optimization
🏫 Education: Emerson College
💡 Google Product Expert: Google Business Profiles (Platinum)
📝 Most Recent Article: “Best Business Rebranding Checklist”
🎥 Most Recent Video: “Why Al Search Won’t Rank This Website (Live Audit)“

Elizabeth has been working in digital marketing and website management since 2015, she’s been laser-focused on local SEO since 2018. After honing her skills at several local agencies, she joined the Dream Team at Sterling Sky in 2021.

A Writing, Literature, and Publishing graduate from Emerson College, Elizabeth has a passion for writing and loves partnering with local businesses to boost their website’s authority and expertise with compelling content. She has written for top SEO publications including Search Engine Land and BrightLocal.

Elizabeth volunteers her time on the Google Business Profile Community Forum as a Platinum Product Expert, helping business owners resolve complex GBP issues. She’s also a familiar face on the Local Search Forum where she guides Local SEOs and business owners on best practices to increase visibility in local search and maps. Her expertise and dedication earned her a spot as one of BrightLocal Rising Stars of Local SEO in 2023. She is also a faculty member and speaker at LocalU SEO Conference.

Make sure to follow Elizabeth on Reddit: https://www.reddit.com/user/ElizabethRule/

When she’s not online, Elizabeth is jamming to a diverse range of music including hip hop, instrumental, and metal music, while curating her vinyl collection. An avid animal lover, she is also passionate about animal rescue and welfare. Her four-legged family includes a thoroughbred horse named Ever So Grand (aka Ever), a pitbull super-mutt named Scooby, and a bearded dragon named Eve.

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YouTube Videos

Speaking Accomplishments

Client Testimonials

Read about the experiences our clients have had with Sterling Sky.

As Director of a Visiting Angels Location, I can truly say Sterling Sky has been an incredible help to…read more →

Visiting Angels
Rating: 5

Sterling Sky has been a game-changer for our business! Working with their team has been an incredible experience, and…read more →

Visiting Angels Ann Arbor
Rating: 5

Sterling Sky knows SEO and are easy to work with. Monthly meetings help to ensure timely review of what…read more →

Visiting Angels Pittsfield
Rating: 5

Sterling Sky is far and away the best SEO digital marketing company we have used in our 12 years…read more →

Visiting Angels Palm Beach Gardens
Rating: 5

Sterling Sky has been a home run for our business! After leaving an underperforming SEO company, we did not…read more →

Visiting Angels
Rating: 5

Innovative SEO Partnership We were initially attracted to Sterling Sky based on their command, constant testing of what works…read more →

Worked with Sterling Sky at a real estate company and the service was always excellent and thorough. Justin was…read more →

Endless SEO Support and Expertise And endless font of SEO support and expertise. Sterling Sky has been a wonderful…read more →

Our law firm has worked with Sterling Sky for the past few years and it continues to be a…read more →

SEO Crash Course for Content Success We needed a crash course on SEO and Sterling Sky delivered! Thanks for…read more →

Transformative SEO with Outstanding Results Thank you for the exceptional SEO service and remarkable improvements in our website's visibility…read more →

Colan and his team at Sterling Sky have been doing an amazing job for our office since at least…read more →

Responsive and Knowledgeable SEO Team We have been very pleased with Sterling Sky. Joy and her team have been…read more →

Celina is amazing person. She is pleasure to work with. Always on point, listening to concerns and resolves any…read more →

Expert Local SEO with Outstanding Communication I had the pleasure of working with Justin Mosebach, a true expert in…read more →

Reliable and Committed SEO Services It can be quite challenging to find a trustworthy SEO company that truly puts…read more →

I have researched a ton of online marketing providers over the years and they are the best out there!…read more →

Game-Changing SEO Really excellent SEO. They know their stuff and so white hat work. They also do monthly meetings…read more →

Excellent work on the SEO for my dental practice! Dean Higson of Higson Dental on Google - ⭐⭐⭐⭐⭐

Best Decision for Our Business Growth Sterling Sky helped design my website when I opened my Company in 2020.…read more →

My SEO Secret Weapon I am blessed to have found Sterling Sky. They're my SEO "secret weapon". Unlike most…read more →

These guys are awesome! Can’t go wrong hiring them for your needs! Casey Kane of Rodemer & Kane on Google – ⭐⭐⭐⭐⭐

Exceptional SEO Services for Our Business Sterling Sky has been nothing short of amazing. This company is the real…read more →

Long-term Success with Sterling Sky I have been a client of Sterling Sky for over 8 years and I…read more →

Excellent SEO and GBP Tips Elizabeth and the team at Sterling Sky have been great! They have given us…read more →

These guys are amazing, they do wonderful work for local SEO. I absolutely love working with Joy and Elizabeth…read more →

I have to say, your help in the Denver area has paid off CONSIDERABLY! 931 website visits and 370…read more →

Local Initiatives - Bin There Dump That
Rating: 5

I was referred to Sterling Sky by Marie Haynes and I have had fantastic experience! They have helped me…read more →

Mike Stewart Personal Real Estate Corporation
Rating: 5

Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research,…read more →

Whitespark
Rating: 5

In the past 10 years we've worked with many SEO companies to improve our web presence, organic positioning, and…read more →

Making You Smile Cosmetic Dental Studio
Rating: 5

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Featured Review of Sterling Sky Inc by Joseph H. on Google

Sterling Sky has been our SEO and marketing partner for years, and they’ve earned our confidence. As our needs have evolved, they’ve met us there—responsive, thoughtful, and very effective. Beyond expertise, they’re simply good people who care about the outcome. After a string of disappointing experiences with other firms, we finally found a team that behaves like a partner, not a vendor. Their work is tailored to our business, they’re at the leading edge of their profession (Google the owner, Joy Hawkins to see what I mean), and the results have supported our growth. I recommend Sterling Sky without hesitation.

We're Proud of Our 4.9/5 Rating Across 145+ Reviews on Google

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