Joy Hawkins has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. She also loves spending time managing Google Ads accounts and has been certified in both Google Search & Display. She is also a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon & Mozcon.
Joy is a mother of 3 beautiful children and a devout Christian.
Joy’s daily responsibilities at Sterling Sky include troubleshooting ranking issues on Google for the most complicated and difficult accounts, updating her training manual (The Expert’s Guide to Local SEO), consulting on how to use Google products and SEO-related tools and tactics, selling and managing local SEO, social media and Google Ads accounts for small business owners, and keeping up with new trends and processes in the local SEO and search engine marketing (SEM) world. You can follow her on Twitter.
Local SEO Speaker
Joy is perhaps one of the most widely known Local Search speakers. She has spoken at nearly every Local SEO Conference (several times over), most notably Local U, MozCon, MozCon Local, and Pubcon. If you are in Local SEO, you probably have heard Joy give one of her Local search presentations. Joy enjoys speaking about Local SEO, and has brought together some of the best Local Search pros in the industry to provide the best Local SEO knowledge on the web. If you go to Local Search conferences, you will hear Joy speak on all topics of Local SEO.
Joy has been fortunate to speak at dozens of Local SEO conferences over the years. She plans to continue to be a guiding force in Local SEO by spreading her knowledge and expertise to other upcoming Local Search conferences.
- Search Engine Land Columnist
- Google MapMaker Regional Lead (USA)
- Google My Business Product Expert on the Google My Business Forum
- Joy has looked at and worked on thousands of Google local listings for SMBs in the US and Canada
- Joy self-taught all about SEO and have been working in the Local SEO industry since 2006.
- Moderator on the Local University Forum & LocalU faculty member
- Speaker at Search Marketing Expo (SMX)
- Speaker at Local University
- Owner of the Local Search Forum
- Bachelor of Science in Communications (Specializing in Advertising) – Liberty University
- Honors Graduate, Summa Cum Laude
Read about the experiences our clients have had with Sterling Sky.
Colan reviewed our website and then delivered a report on how to optimize for local SEO. He presented factor after factor, accompanied by separate TO DO lists for each. MY partner and I both recognized the excellence and value of the information delivered. Colan, thank you. https://www.lidivorcemediation.com/
In the past 10 years we've worked with many SEO companies to improve our web presence, organic positioning, and lead generation. Absolutely none of those companies were able to make an impact on our business like Sterling Sky has.
Sterling Sky specializes in value-driven SEO, which to a small business like ours means smart, strategic, long term, value-aligned SEO, and not gaming the latest twists for ephemeral gains.
Sterling Sky constantly strives to create a detailed understanding of our business industry in general and our particular space specifically - then combines that knowledge with our SOAP analysis and desired market positioning. The Sterling Sky team utilizes a wide range of strategies from internal brainstorming, website improvement, link building, earned media, and advertising. I experience this congruence personally because I have a monthly meeting to go over exactly this analysis on each of our verticals. Essentially, Sterling Sky is a detailed oriented, custom-built, local SEO company that is interested in understanding its clients' business in order to deliver long term value and relationship.
Over the past years, our business has grown constantly, culminating in more than 50% growth in 2019 alone. I attribute a significant chunk of that growth to our relationship with Sterling Sky maturing after years of carefully building blocks of success with our partnership. After being burned several times with generic, copy-paste one size fit-all SEO companies, I can confidently and very happily say that we found a home SEO company with whom we intend to have a very long partnership.
Joy Hawkins is one of the most knowledgeable local search practitioners in the industry. She understands how to research, identify, and solve GMB ranking issues like no one else. If you’re struggling to rank in local search, Joy is the consultant that will get you on the right track. www.whitespark.ca
I have to say, your help in the Denver area has paid off CONSIDERABLY! 931 website visits and 370 phone calls in the last 30 days. We had no idea GMB had that type of capacity. Unreal. www.bintheredumpthatusa.com