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Does having an address on your website impact your ranking on Google?
Recently, we worked with a business that was ranking very high organically for their main keyword (e.g.furnace repair), but they did not rank at all for that keyword if you added the city name (e.g. furnace repair boston). While analyzing their site, I realized that because they were a service area business, they didn’t have their address listed anywhere on their site. Although that might sound odd at first, it is actually a very common mistake among service area businesses, as they don’t have customers come to their location.
We wanted to see what would happen if we added the address on the website, so we added it to the footer, contact page, and about us page. Within just a few weeks, their ranking increased substantially.
Organic Rankings:
It was fascinating to see how their organic rankings are strictly inside their city borders. This goes to show that city borders matter significantly when it comes to organic ranking just as much as they matter for local map rankings.
Future Tests:
After seeing the results of this test and the drastic change in ranking by adding the address to the site of these businesses, we wanted to do another test to monitor the impact of having multiple addresses on a site and how that affects ranking. Subscribe to our newsletter to see the results of that test when it is published.
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“It was fascinating to see how their organic rankings are strictly inside their city borders.” Maybe I’m looking where I should, but to me the before/after image looks like it directly contradicts that statement…
Hi Jean-Sébastien, the image in the article is for the explicit keyword, which is the one that improved when we added the address to the site.
The implicit version of the keyword, which was already ranking well, had a pattern with the city border.
I can see how that wasn’t super clear. Thank you for pointing that out!
“It was fascinating to see how their organic rankings are strictly inside their city borders.” Maybe I’m looking where I should, but to me the before/after image looks like it directly contradicts that statement…
Hi Jean-Sébastien, the image in the article is for the explicit keyword, which is the one that improved when we added the address to the site.
The implicit version of the keyword, which was already ranking well, had a pattern with the city border.
I can see how that wasn’t super clear. Thank you for pointing that out!
Hi Colan, did you add the full street address on the website pages or just the city+state?
Not Colan here,
If your full address is showing on your Google listing you should also show it on your website. If you are an SAB then city + state is fine.
Hi Colan, did you add the full street address on the website pages or just the city+state?
Not Colan here,
If your full address is showing on your Google listing you should also show it on your website. If you are an SAB then city + state is fine.
Glad you enjoyed it!
Glad you enjoyed it!