Have you ever heard the expression “content is king?” While this may hold some truth, it fails to capture the difference between creating brand-new content and optimizing existing content. Knowing the difference is HUGE! First, Optimize Existing Content: Optimizing…
Unless you have been living under a rock, you probably have noticed that video has become one of the most widely used verification methods for Google Business Profiles (GBPs) over the last year or so. Tips for Video Verification: Here's…
When it comes to assessing local ranking drops, it is easy to find yourself in the weeds. Before you know it, you can't see the forest for the trees, and trying to zone in on what specifically caused the drop…
Adding as many Google Business Profile (GBP) categories as possible (as long as they are relevant) will have a positive impact on rankings without diluting them. Each profile can have up to ten categories. The GBP Category Spectrum When it…
As a business owner, it's essential to know how your customers are finding you. Luckily, Google Business Profile (GBP) makes it easy to track this information. The GBP can help you understand how people found your business. Most Valuable Google…
Local SEO is an essential aspect of online marketing for businesses that want to attract customers within a specific geographical location. It's important to ensure that your website is optimized for local search so that it appears at the top…
Are you a business owner who wants to improve your online presence? One key factor in improving your visibility on Google Maps and Search is picking the right category for your Google Business Profile. Since Google Business Profile categories change…
Questions & Answers (Q&A) are one of the best and most underused keyword research tools. Why? Because the Q&A is localized, meaning you are going to find and see how questions are asked in a particular local market. You will…
Geogrid ranking reports are almost always the first tool I pull out of my local SEO toolbelt when I am starting to troubleshoot a local SEO problem. There are many ways to utilize them to help with your Google Business…
Recently, we discovered that Google Business Profile (GBP) services do impact ranking. What else is cool is that they also display in justifications on your Google listing. When looking at GBP services, we suggest thinking about how you can use…
In November, at LocalU advanced, I talked about many Google Business Profile (GBP) tactics that are underutilized. The next one is GBP query insights (called Searches Breakdown in the dashboard), which I think are underutilized and underappreciated. Query insights are a…
Google Business Profiles (GBPs) are an incredibly valuable tool for local businesses. Some of the parts of a GBP are easy (choose your primary category, add in your Google Business Profile services, link to your GBP landing page, add photos…