As internet marketers we spend so much time with Google that we often forget that their guidelines are just that. Their Guidelines. Take virtual offices for instance. The bane of every local search marketers existence. In the world of Google Maps virtual offices are banned in the same way that outside food and drinks are..
We were recently alerted on Twitter by Kerry that Google has added four VERY important words to the eligibility requirements around virtual offices on Google My Business and Google Maps. The four words are “BY YOUR BUSINESS STAFF” as in: If your business rents a temporary, “virtual” office at a different address from your primary..
Two Keywords, One City, 72 Postal Codes, Five Different Law Firms Earlier this year Juris Digital released a great case study on How Proximity Impacts Law Firm Rankings in Google’s Local Pack. This was one of the most insightful studies that came out in 2018 and totally changed how we analyzed our clients rankings moving forward…
What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name in Google My Business to help it rank higher. It’s still a very common practice in Local SEO because it gives you a ranking advantage on Google Maps and in the 3-Pack. The study that came out from Local SEO..
Last year Joy wrote an article at Moz where she shared five tips on how to show ROI from Local SEO. In Summary, the five tips are: Stop sending automated Google Analytics reports Make conversions the focus of your report Use dynamic number insertion to track calls Estimate revenue Show before/after screenshots, not a ranking..
I’m always on the lookout for something new to learn. Throughout our lives we come across things that hold our interest for a little while, challenge us, help us grow, but seem to vanish into the background. But every once in a while we find that special something that latches on to us and one..
It’s been almost two years since Google My Business dropped the ability to edit the business description field. Once the ability to edit your business description was removed from GMB the only way to edit your business description was by going to aboutme.google.com and editing it there. Fast forward almost two years and the business..
We get a ton of questions from business owners and fellow SEO’s related to all aspects of digital marketing. Every so often we come across questions that seem to be asked over and over again. When we come across these questions, and there is no resource to point people towards, we like to create some..
This past week we learned a useful trick to get rid of the “Duplicate Addresses” label inside GMB. With the current iteration of the GMB dashboard, Google will add a “Duplicate Addresses” label to any listings that are at the same address. In the screenshot below, for instance, are two listings for the same law..
It looks like the option to upload videos to a Google My Business listing has finally arrived. This was just spotted in one of our clients dashboards: The ability to add a video to a local listing VIA Google Maps was first noticed back in August, 2017. But this is the first time the option..