Google’s Map Maker has often received bad press due to the amount of spam that originates from users of the product. In May of 2015, Map Maker was actually shut down to help prevent disasters like this one. So Google’s announcement…
Earlier this year, Google started adding social media profile icons into the Knowledge Graph for local businesses. Previously, there was a feedback button you could select if the profiles they connected to your business were incorrect. It looks like Google…
Previously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both…
I have just managed to find my first live example of the next step for the advanced verification beta test for locksmiths and plumbers in San Diego. We knew that these businesses had to pass advanced verification before November 10…
How significantly did the Possum update impact local search results in Google? In this article, I share data and insights from a study I did with BrightLocal, which compared local results before and after the update.
I often see new tactics that spammers use to get listings on Google Maps via Google My Business. This one is quite creative in comparison to previous ones I've looked at. Basically a company called "Presidential Election Survey, Inc" is…
If you noticed a massive change in the local search results on September 1, 2016, you're not alone. It's probably the biggest change in Local I have seen since Pigeon in 2014. In this article I will dive into what…
Did you see some seriously crazy changes in the local search results last week (Sept 1)? In this article I go into my initial findings on what I think is going on with the Local 3-Pack and what types of…
Google My Business (GMB) has just released a new Maps View for the GMB dashboard which allows users to view all their locations on a map. To get to the view, you need to click the new "map" icon that…
Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of locations sometimes have a hard time coming up with unique content for each of…
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? What happens when one of these individuals decides to leave your practice?
I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded search terms than they do for non-branded ones. Before I explain what happened, I need to first clarify that there are…
Grapevine, TX
A full day of education from the best in local search. Your $299 ticket includes breakfast, lunch, and on-demand video after the event.
Tuesday, October 20, 2026
8:45 AM – 5:00 PM CT
We’re partnering with State of Search on October 19. Attend both events for $500.