Sometimes appearance can feel like everything when it comes to your Google Business Profile. You want your customers to see the best side of your business. Thats why you want the best reviews to be the first thing a potential…
It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page. Often businesses use a template format that gets the majority of them filtered, because Google tends to filter out pages for…
You might have heard me talk about how adding “near you” to content helped organic SEO. But the annoying thing is that it didn’t move the needle at all for local pack rankings. So we asked ourselves the question everyone…
Negative Google reviews. We all hate them. You open your email, coffee in hand, ready to start your day, and there it is. A 1-star review from someone who had the worst experience ever in the history of mankind because…
Last year, I wrote about how frustrated I was about this business that was buying fake 5-star Google reviews. It seemed that no matter what anyone did, this business was going to get away with Google review manipulation. Every time…
Pop-ups are annoying. There, I said it. But data doesn’t care if I find pop-ups irritating. And according to our actual, real-life numbers at Sterling Sky, those annoying little boxes are one of the biggest drivers of registrations on our…
So you think SEO is expensive? You’re not wrong. I’m going to break down exactly where your money goes when you hire a local SEO agency. Real numbers and examples from my own agency. Employee Costs Let’s start with the…
If you’re in a seasonal industry and you’re not updating your Google Business Profile category to match the time of year, you’re probably leaving traffic and leads on the table. This might sound like a small thing, but trust me,…
Let’s talk about something simple. Like, really simple. So simple that when I say it, you might roll your eyes and think, "That’s it?" But trust me, internal links are still one of the easiest and most effective ways to…
Let’s talk about something totally ridiculous but 100% real. We recently found out that you can actually influence Google’s AI overviews with something as basic as how you format your phone number. I know. It sounds like something that shouldn’t…
We analyzed 383 different pages from client websites, but not just any pages. These were pages getting image traffic directly from Google. Our goal? Find out which image formats drove the most traffic. Here’s what stood out: Infographics had the…
Want to grab attention on the SERPs without spending a dime? Here’s a surprisingly effective SEO trick we’ve tested for years – one that feels like it should be filed under “things not to do”– but actually works like magic:…
A full day of education from the best in Local Search! Your $299 ticket includes breakfast, lunch, and on-demand video after the event!
Tuesday, October 20, 2026 from 8:45 – 5:00 PM CT
We’re partnering with State of Search on October 19th! You can attend both events for $500!
👉 Don’t miss out—reserve your spot now!