TLDR If you can't write a Google review, there could be several reasons behind it. You might not see the option because: The business has a review block due to spam or other issues. The business category does not accept…
Updated August 29, 2025 This is my official guide to help other users know how to get better at fighting spam that appears on Google Maps and within the 3-pack on Google Search. It is no secret that spam is…
Overview: In 2020, we took a deep dive into how proximity impacts organic rankings for law firms. Fast forward to 2025, and we’ve revisited the concept of proximity, but this time looking at a wider variety of keywords. We wanted…
I’m going to share a story about one of the most frustrating issues I’ve seen business owners face with their Google Business Profile (GBP). Booking links are normally a great feature for your Google Business Profile, except when they’re broken,…
If you’ve read Google’s guidelines, you’ve probably seen what they say: “Choose the fewest number of categories it takes to describe your overall core business.” I’m gonna strongly disagree here. Let me explain why loading up your profile with more…
TL;DR Google reviews must comply with content guidelines, prohibiting fake, inappropriate, or biased reviews. Violations can result in removal through Google’s automated or manual review processes. Common violations include fake reviews, conflicts of interest (e.g., employee or competitor reviews),…
Everyone wants to know what the key is to ranking well on Google. There are many theories about reviews being a ranking factor, but what is it about reviews? Is it the text in the reviews? Is it the number…
I want to cover some guidelines around business profiles that are often misunderstood. Recently, a user on Reddit said they had a landscape construction company and they wanted to start a landscape design business with a different name at the…
If you’re building a local SEO agency, you’ve probably heard every “growth hack” under the sun. Contracts. Cold calls. Overpromising. Churn and burn. But here’s the truth. You don’t need a bloated service list or a pushy sales team to…
The truth is, most local businesses are flying blind when it comes to why they rank the way they do. They’re guessing. Winging it. Making “educated” assumptions that are neither educated nor strategic. So let’s fix that. These five tools…
There are a lot of courses and a lot of articles online that will tell you how to do Local SEO. The thing is, they won’t make you successful with it. There are so many ways to do it wrong…
One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can severely impact your visibility in local searches. In…
A full day of education from the best in Local Search! Your $299 ticket includes breakfast, lunch, and on-demand video after the event!
Tuesday, October 20, 2026 from 8:45 – 5:00 PM CT
We’re partnering with State of Search on October 19th! You can attend both events for $500!
👉 Don’t miss out—reserve your spot now!