Ever heard of parasite SEO? It’s a controversial tactic where businesses piggyback on high-authority sites (like LinkedIn) to rank for competitive keywords. Parasite SEO Works There is no doubt that this tactic works. Recently, a reputable SEO company lost its…
TL;DR: Don’t bother with update posts, they were the worst performers across the board in our study. Allow ChatGPT to help you by using the provided prompt. Edit content as needed. Make sure it’s accurate. Use a compelling call to…
Recently, I have seen more and more discussions about coworking spaces and how Google Business Profile (formerly Google My Business) deals with them. We actually use coworking spaces here at Sterling Sky for meet-ups regularly and love the flexibility they…
Earlier this year, something wild happened to one of our clients. Someone moved their Google Business Profile pin hours away from their actual office, and you can guess what happened next—their rankings completely tanked. While that might sound extreme, this…
We often get questions about how Google Search Console tracks activity from the local results and how you can get insights of your local SEO performance in Search Console. I'm hoping this article will provide some clarity on many questions…
Many years ago, people were surprised to see Redbox show up as a place on Google Maps. This is a business model where you stop at a kiosk to rent a movie and can also return the movie to the…
TL;DR Mobile and desktop search results can look different. Local packs may appear on mobile but not always on desktop. Ranking changes on one device may not impact overall traffic much. Tracking only desktop rankings can give incomplete data. Monitor…
Has your website traffic dropped dramatically this year? You’re not alone. Google has been making some significant changes to its search results layout, leaving many businesses—especially dentists—scrambling. We’re going to share a few things we’ve observed that other SEOs aren’t…
Have you ever read a glowing review and thought, “Is this even real?” You’re not alone. In 2023, Google cracked down on 45% more fake reviews than the year before. Despite these efforts, fake reviews are still rampant across the…
TL;DR The "Hint" System: Google no longer ignores nofollow links; it treats them as "hints," meaning high-authority links can pass ranking value at Google’s discretion. Traffic Triggers Value: Nofollow links from high-traffic pages (like Forbes or Wikipedia) carry more weight…
TL;DR Disabled and suspended GBP listings are different states. Disabled means the business chose to turn off the profile. Suspended means Google removed visibility for policy issues. Suspensions need issue fixes and a reinstatement request. Disabled profiles can be reactivated…
When I started learning SEO back in 2006, the best way to rank a site was to get a bunch of [pretty spammy] links to the site with the exact keyword you wanted to rank for as the anchor text.…
Grapevine, TX
A full day of education from the best in local search. Your $299 ticket includes breakfast, lunch, and on-demand video after the event.
Tuesday, October 20, 2026
8:45 AM – 5:00 PM CT
We’re partnering with State of Search on October 19. Attend both events for $500.