Updated May 18, 2018 to remove Map Maker content and add the Get Five Stars Chrome extension A fellow Google My Business Top Contributor provided me with a tip today on how to find the CID number of a business listing on Google Maps. The CID number is good to know and document for any business..
Mordy Oberstein tweeted to me this morning about his observation that Mt Everest has been plagued with dozends of fake reviews. I think Google has a fake review problem when it comes to Earth’s most famous landmarks. Here’s one for Mt. Everest & despite some of these being hilarious, they are of course fake. Same..
Google has added a section to the guidelines that clarifies the policies for events on Google Maps. The guidelines state that events are subject to the following guidelines: Events should reflect the real world. That means they should be real, accurate, and occuring at the specified location. Event titles should not promotional language, pricing information,..
As of April 12, 2018 Google has updated the review guidelines to clarify that review-gating is not allowed. They added the following to their guidelines: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” What is review-gating? Review-gating is the process of filtering candidates before asking them to leave you a..
Google My Business just launched 2 new features in the GMB dashboard and just to keep us all on our toes, one only works in the new dashboard and the other only works on the GMB Classic dashboard 🤯 Both these new features really only impact users that manage lots of locations. If you only manage..
There are a ton of algorithm updates that happen regularly but not too many that have a moderate-to-high impact on local businesses and those of us that do Local SEO. The algorithm update that happened on March 9th was one that had a clear impact on local businesses both organically and in the 3-pack. Even after..
As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? In this case study I show the cost per lead for this business who advertised on Yelp and how it compared with the AdWords account we run for them.
Jan 8, 2018 Update: Google now clarifies that all reviews from competitors & employees are against guidelines. Before, it stated that posting negative content about a current/former employment experience wasn’t allowed and on January 5 they removed the word “negative”. Before, it stated that posting negative content about a competitor to manipulate their rankings wasn’t allowed..
This year was exciting for me because I decided to launch a training guide for Local SEO that I spend time updating every month. When I started the project I knew it would be time consuming but didn’t quite realize how much would need to be put into the guide to keep it current and..
I stumbled across something this morning while checking up on a business that has been filtered due to the Possum algorithm update. It was one of those exciting moments in the life of an SEO when I saw the business was no longer filtered. I’ve had my tracker with Bright Local scanning their local ranking..