There are a ton of algorithm updates that happen regularly but not too many that have a moderate-to-high impact on local businesses and those of us that do Local SEO. The algorithm update that happened on March 9th was one that had a clear impact on local businesses both organically and in the 3-pack. Even after..
As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? In this case study I show the cost per lead for this business who advertised on Yelp and how it compared with the AdWords account we run for them.
Jan 8, 2018 Update: Google now clarifies that all reviews from competitors & employees are against guidelines. Before, it stated that posting negative content about a current/former employment experience wasn’t allowed and on January 5 they removed the word “negative”. Before, it stated that posting negative content about a competitor to manipulate their rankings wasn’t allowed..
This year was exciting for me because I decided to launch a training guide for Local SEO that I spend time updating every month. When I started the project I knew it would be time consuming but didn’t quite realize how much would need to be put into the guide to keep it current and..
I stumbled across something this morning while checking up on a business that has been filtered due to the Possum algorithm update. It was one of those exciting moments in the life of an SEO when I saw the business was no longer filtered. I’ve had my tracker with Bright Local scanning their local ranking..
Earlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they’d like more training on. The biggest topic I got as a result was related to tracking and reporting value to small business owners.
Creating fake reviews might seem like a great way to boost your business’s local profile, but the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines – you’re breaking the law.
I’m very excited to announce that this month Colan Nielsen will be joining our team as the VP of Local Search at Sterling Sky Inc. Colan started in the local SEO world back 7 years ago in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business..
This month Google launched a brand new newsletter that got emailed out to all active, recent members of the Google Advertiser Community (forum). This includes the AdWords forum, the Google My Business forum, the Google Analytics forum and the Google partners forum. In the newsletter it featured: A helpful article written by one of the..
Google has been cranking out the updates this year for Local Search, and the latest thing to hit the SMB market is Google Posts. This new feature allows you to publish your events, products and services directly to Google Search (in the Knowledge Panel) and Maps.