Many business owners aren’t sure what to do when they operate out of their house and then have to move. In many cases, these moves aren’t close by and the business owner is trying to figure out if they have…
When I first started working in the local SEO industry, we feared clients telling us that they were planning on moving their offices. There was the thought that because of NAP consistency and duplicate listings, moving was a local SEO…
There was a massive change to Local Services ads recently that I’m not seeing many people talk about yet.. This update was so big that we are seeing huge shifts in spending trends in the last 30 days for almost…
If you want to remove your Google Business Profile (GBP) so it is no longer visible in Search and Map results, you have a few options. For seasonal or temporary closures, you can mark your profile temporarily closed, letting customers…
In August 2019, we started noticing pre-defined services show up as an option in the Google Business Profile dashboard. Certain categories have several items listed like plumbers (see image below). Others do not and allow you to create your own…
Did you know that your business name is the #2 ranking factor according to Whitespark's 2023 ranking factors study? Many people might assume your business name isn't something that you can really use to help your SEO efforts, but I…
If you read Google’s spam report from 2022, it seems like they are doing a decent job of tackling fake reviews. In 2022, they blocked or removed over 115 million policy-violating reviews, with the majority of them caught before they…
Google has a section inside Google Business Profile that helps businesses understand the keywords searchers typed into Google to find your business. This section is often extremely valuable for businesses and marketers to find out where they are ranking on…
One recent test we did involving Google ads was with image extensions. We wanted to see what would happen to the click-through rate (CTR) if we used an image of a green arrow pointing to the ad copy. We…
Many people think that local SEO is all about the 3-pack rankings, but we disagree with this. Over the years, we have tracked a ton of local SERPs. We are fascinated to see recently that a lot of big…
![Do Images Impact Ranking On Google [Case Study] Sterling Sky](https://www.sterlingsky.ca/wp-content/uploads/2021/09/Do-Images-Impact-Ranking-on-Google-Case-Study.png)
We have been doing a lot of testing around images in the last year at Sterling Sky. You can read about the tests we did on geotagging photos and the cover photo you select in Google My Business. For this…
This article is part 5 of 9 from my LocalU presentation from March 2020. If you missed the event, the videos are available for purchase here. Business Name & SEO Ranking in Google Maps For as long as there have…