In August 2019, we started noticing pre-defined services show up as an option in the Google Business Profile dashboard. Certain categories have several items listed like plumbers (see image below). Others do not and allow you to create your own…
We have been testing using ChatGPT to help write content for local businesses and wanted to share what we’ve found so far. One of our first tests was for The Gorfinkle Real Estate Group. The Test: We asked ChatGPT…
If you're looking to get the most video traffic from Google, it's imperative that you make sure you embed your videos from YouTube and not some other source. Why is YouTube best? We noticed on one of our client's sites…
There are several reasons for a small business to optimize for "cost" keywords. The first is Google LOVES numbers, especially in featured snippets. The second is it helps rankings. Finally, it improves traffic to the site and brings conversions. Optimization…
When you go into your Google Business dashboard sometimes you might see that your listing has been flagged as a duplicate. This is often confusing because most people assume this means you actually have multiple profiles on Google. In reality,…
Wondering how to make your Google posts perform better? In this case study, we wanted to find out what types of posts performed the best and manually analyzed over 1000 posts from a variety of different small businesses. For the…