When any small business hires a marketing company, they should be aiming to increase the number of leads they get. At Sterling Sky, we focus on reporting on leads, not ranking, so our monthly reporting for clients looks something like…
For those of us who work in marketing, it's really easy to get caught up in what we see on our computers all day and forget what things look like in Google's search results on mobile. Google shows images beside…
I often see posts come up in Facebook groups that recommend adding photos constantly to your Google My Business listing because this helps a business rank higher in the local pack results. Most people say it's because Google likes "fresh"…
Although I find that the SEO community often obsesses about rankings on Google, we make it our mission here to focus on how to increase leads for clients. Rankings are great, and it's good to know that images can increase…
![Do Images Impact Ranking On Google [Case Study] Sterling Sky](https://www.sterlingsky.ca/wp-content/uploads/2021/09/Do-Images-Impact-Ranking-on-Google-Case-Study.png)
We have been doing a lot of testing around images in the last year at Sterling Sky. You can read about the tests we did on geotagging photos and the cover photo you select in Google My Business. For this…
When people talk about what strategies they utilize in Local SEO to get their client's ranking, I often hear references to geotagging images. TLDR Adding geotags to images in Google My Business (GMB) listings had no measurable impact on rankings…