On December 8th, one of our forum users asked about some serious differences they were seeing in the local pack results. The thread quickly started getting a lot of replies from users that were noticing similar patterns. Earlier today, Google…
When any small business hires a marketing company, they should be aiming to increase the number of leads they get. At Sterling Sky, we focus on reporting on leads, not ranking, so our monthly reporting for clients looks something like…
I often see posts come up in Facebook groups that recommend adding photos constantly to your Google My Business listing because this helps a business rank higher in the local pack results. Most people say it's because Google likes "fresh"…
Although I find that the SEO community often obsesses about rankings on Google, we make it our mission here to focus on how to increase leads for clients. Rankings are great, and it's good to know that images can increase…
One of the most frequent questions I get asked related to Google posts is if they impact where a business ranks in the local pack. To answer this question, we did a test recently on a few inactive Google My…
It has been a while since I published anything about an algorithm update. I was starting to think a lot of the updates were becoming pretty similar and it was the same-old thing over and over. However, I've been spending…
In this Guide How to deal with events in your knowledge panel Does an event qualify for a Google My Business listing How to deal with events in your knowledge panel Google sometimes shows events in the Knowledge Panel for…
In this Guide: Why you should add an opening date Adding a Google My Business listing for a location that is not open yet How to add an opening date What year to use Why you should add an opening…
A relation is basically a way for Google to connect different Google My Business listings to each other. There are 4 different types of relations in Google My Business that I have run across thus far. 2 of them are…
Updated on June 2, 2021 We have seen a big increase lately in the amount of branded map pins that exist on Google Maps. I was told by several people that they were a part of Google's local campaigns but didn't…
Included in this Guide What are practitioner listings? What business types are allowed practitioner listings? How do solo practitioners differ from multi-practitioner listings? What if the practitioner no longer works there? What are practitioner listings? Public-Facing professionals (doctors, lawyers, dentists,…
People often want strategies to help them control which reviews Google highlights in the Knowledge Panel. One specific tactic that gets brought up a lot is the upvote feature that Google has beside each individual review. We wanted to see…