There are a ton of algorithm updates that happen regularly but not too many that have a moderate-to-high impact on local businesses and those of us that do Local SEO. The algorithm update that happened on March 9th was one that had a clear impact on local businesses both organically and in the 3-pack. Even after..
As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? In this case study I show the cost per lead for this business who advertised on Yelp and how it compared with the AdWords account we run for them.
This past week we learned a useful trick to get rid of the “Duplicate Addresses” label inside GMB. With the current iteration of the GMB dashboard, Google will add a “Duplicate Addresses” label to any listings that are at the same address. In the screenshot below, for instance, are two listings for the same law..
It looks like the option to upload videos to a Google My Business listing has finally arrived. This was just spotted in one of our clients dashboards: The ability to add a video to a local listing VIA Google Maps was first noticed back in August, 2017. But this is the first time the option..
Jan 8, 2018 Update: Google now clarifies that all reviews from competitors & employees are against guidelines. Before, it stated that posting negative content about a current/former employment experience wasn’t allowed and on January 5 they removed the word “negative”. Before, it stated that posting negative content about a competitor to manipulate their rankings wasn’t allowed..
It’s been a few months now since Google (re)introduced the bookings feature to Google My Business. We have had some interest in the feature from some of our clients but were initially unable to answer the myriad of questions that they have about the new feature and the dozen or so scheduling partners. Since there..
This year was exciting for me because I decided to launch a training guide for Local SEO that I spend time updating every month. When I started the project I knew it would be time consuming but didn’t quite realize how much would need to be put into the guide to keep it current and..
It’s easy to grasp the fact that most e-commerce sites will have various cyclical trends throughout the year. Maybe an uptrend before Christmas, maybe a downtrend for the summer, but other kinds of businesses have trends as well that may not be so apparent. Sometimes they are not yearly events, and the business owner may..
If you manage listings in Google My Business (GMB) you have likely seen the message inside GMB letting you know that some of your businesses data has been changed. This is what the message looks like in the main area of the GMB Dashboard. Once you click on “Review Updates” you will be taken to..
If I had to pick one misconception about Google My Business that has withstood the test of time, it’s the misconception, or rather myth, that the business owner who has claimed and verified the page is now the owner of that page. This is simply not the case. Joy touched on this recently in her Moz..