I’m extremely excited to officially announce that Sterling Sky has acquired Classy Brain. Classy Brain was founded by Craig Mount in 2016 and offers SEO services specifically targeting home service businesses: plumbers, electricians, roofers, moving companies, and HVAC companies. They…
When image extensions started becoming more widely available last year, we started testing them on several of our clients. We learned some things that you should be aware of. Image extensions help ad performance. Last fall, we added image extensions…
When it comes to assessing local ranking drops, it is easy to find yourself in the weeds. Before you know it, you can't see the forest for the trees, and trying to zone in on what specifically caused the drop…
In the 2021 Local Search Ranking Factors Study, there was a clear trend that stuck out. In the commentary, people listed spam-fighting as both an 'effective strategy' and a 'strategy that doesn't seem to work anymore'. Wait, what? It…
This article isn't specifically about Google Business Profile (GBP) suspensions. When a GBP vanishes, there is a good chance that it was suspended. If you want to confirm if that is the case, refer to our playbook for Google Business…
It’s that time of year again. Time to study for the 2022 Local SEO Blackbelt quiz. This is the fourth year in a row we have done a quiz and last year’s quiz had over 700 completions. Good luck!