During LocalU virtual in November, I presented ways to create local content that’s valuable to local audiences. Service Area pages are something every local SEO is intimately familiar with. Often, they are the bane of our strategy. Repetitive, boring, and…
We asked this question at a LocalU Advanced event: “Does adding instances of “near me” terms onto a website increase its ranking for “near me” keywords”. The vote was very divided with 44% of people saying no and 56% of…
In today's digital age, having a website for your business is essential. It serves as your online presence and can help attract potential customers. However, not all businesses have the resources or expertise to create and maintain a website. That's…
Jump to: Are Listings in the Local Pack Getting Less Clicks Now?, Are Local Services Ads For Lawyers Stealing More Clicks on Mobile vs Desktop?, How Much is this Impacting the Average Business?, But What About Branded Searches?, Summary Of…
Within the world of Google Business Profiles (GBPs), there are certain business types like department stores, hospitals, auto dealers, and universities that are allowed to have department listings on Google. The departments should have different categories, their hours will typically…
We get lots of questions from multi-location businesses about content for Google posts. Many businesses wonder if you need to have unique posts for each location or if you can simply post the same thing across several locations. The great…