Mordy Oberstein tweeted to me this morning about his observation that Mt Everest has been plagued with dozends of fake reviews. I think Google has a fake review problem when it comes to Earth’s most famous landmarks. Here’s one for Mt. Everest & despite some of these being hilarious, they are of course fake. Same..
I’m always on the lookout for something new to learn. Throughout our lives we come across things that hold our interest for a little while, challenge us, help us grow, but seem to vanish into the background. But every once in a while we find that special something that latches on to us and one..
Google has added a section to the guidelines that clarifies the policies for events on Google Maps. The guidelines state that events are subject to the following guidelines: Events should reflect the real world. That means they should be real, accurate, and occuring at the specified location. Event titles should not promotional language, pricing information,..
As of April 12, 2018 Google has updated the review guidelines to clarify that review-gating is not allowed. They added the following to their guidelines: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” What is review-gating? Review-gating is the process of filtering candidates before asking them to leave you a..
It’s been almost two years since Google My Business dropped the ability to edit the business description field. Once the ability to edit your business description was removed from GMB the only way to edit your business description was by going to aboutme.google.com and editing it there. Fast forward almost two years and the business..
Google My Business just launched 2 new features in the GMB dashboard and just to keep us all on our toes, one only works in the new dashboard and the other only works on the GMB Classic dashboard ? Both these new features really only impact users that manage lots of locations. If you only manage..
We get a ton of questions from business owners and fellow SEO’s related to all aspects of digital marketing. Every so often we come across questions that seem to be asked over and over again. When we come across these questions, and there is no resource to point people towards, we like to create some..
There are a ton of algorithm updates that happen regularly but not too many that have a moderate-to-high impact on local businesses and those of us that do Local SEO. The algorithm update that happened on March 9th was one that had a clear impact on local businesses both organically and in the 3-pack. Even after..
As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? In this case study I show the cost per lead for this business who advertised on Yelp and how it compared with the AdWords account we run for them.
This past week we learned a useful trick to get rid of the “Duplicate Addresses” label inside GMB. With the current iteration of the GMB dashboard, Google will add a “Duplicate Addresses” label to any listings that are at the same address. In the screenshot below, for instance, are two listings for the same law..
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