During LocalU virtual in November, I presented tips and tactics for creating local content that provides unique value to local audiences. Arguably the most important page for a local business is the Google Business Profile (GBP) landing page. This page…
If you're looking to get the most video traffic from Google, it's imperative that you make sure you embed your videos from YouTube and not some other source. Why is YouTube best? We noticed on one of our client's sites…
There are several reasons for a small business to optimize for "cost" keywords. The first is Google LOVES numbers, especially in featured snippets. The second is it helps rankings. Finally, it improves traffic to the site and brings conversions. Optimization…
When you go into your Google Business dashboard sometimes you might see that your listing has been flagged as a duplicate. This is often confusing because most people assume this means you actually have multiple profiles on Google. In reality,…
Wondering how to make your Google posts perform better? In this case study, we wanted to find out what types of posts performed the best and manually analyzed over 1000 posts from a variety of different small businesses. For the…
Everyone wants to know what the key is to ranking well on Google. There are many theories about reviews being a ranking factor, but what is it about reviews? Is it the text in the reviews? Is it the number…