Have you ever noticed how the ordering of the tabs at the top of the search results changes based on the query? You can use the ordering to understand what Google thinks the intent of the query is. For instance,…
We have been testing using ChatGPT to help write content for local businesses and wanted to share what we’ve found so far. One of our first tests was for The Gorfinkle Real Estate Group. The Test: We asked ChatGPT…
During LocalU virtual in November, I presented tips and tactics for creating local content that provides unique value to local audiences. Arguably the most important page for a local business is the Google Business Profile (GBP) landing page. This page…
If you're looking to get the most video traffic from Google, it's imperative that you make sure you embed your videos from YouTube and not some other source. Why is YouTube best? We noticed on one of our client's sites…
There are several reasons for a small business to optimize for "cost" keywords. The first is Google LOVES numbers, especially in the featured snippets at the top of the search results. The second is it helps rankings. Finally, it improves…
When you go into your Google Business dashboard sometimes you might see that your listing has been flagged as a duplicate. This is often confusing because most people assume this means you actually have multiple profiles on Google. In reality,…
Wondering how to make your Google posts perform better? Did you ever have a Google My Business post rejected? In this case study, we wanted to find out what types of posts performed the best and manually analyzed over 1000…
Everyone wants to know what the key is to ranking well on Google. There are many theories about reviews being a ranking factor, but what is it about reviews? Is it the text in the reviews? Is it the number…
We often get asked if it's ok to list your Google Business Profile (GBP) hours as 24/7 if you aren't physically open 24 hours/day. While we always recommend following the GBP guidelines and watching what Google does, we think it's…
Let's say you're a dentist and you want to rank in the local map pack for the term, "emergency dentist." One would think that if you have a lot of reviews that use the keyword "emergency dentist," that would help…
It's the age-old question, do Google reviews help ranking? The answer is yes, Google reviews help ranking - but does the actual number of reviews have an impact? And we've heard for years that reviews are a ranking factor in…
This question recently came up on the Local Search forum. A user had recently verified a Google Business Profile (GBP) by phone and a few days later it said that they needed to verify it by video as well. There…