Spotted by Thibault Adda and shared via Twitter. This is akin to Google Posts for Customers. Previously spotted in very limited cases, seems to be more widespread now, especially among restaurant listings.
Ben Fisher at Steady Demand reports that GBP has instigated new time limits on edits for a newly assigned manager/owner of a GBP listing. Owners and Managers must now wait for 7 days to be able to edit a listing.