STERLING SKY CASE STUDIES
Our agency has delivered diverse sets of work for many different clients and industries. Take a look through some of our Local SEO case studies to get a feel for the work we create.
See for yourself how effective our Local SEO and digital marketing strategies are. In these case studies, you’ll see how the Sterling Sky Dream Team developed Local SEO strategies that resulted in short and long-term success for our clients.
These are a few of the digital marketing case studies we’ve recently tested and completed, and we hope you enjoy learning from them. Each represents an aspect of best practice we’ve found useful when working with our amazing clients.
We invite you to review a small collection of case studies for inspiration and references.
A1 Garage Door Service
A1 Garage Door Service is a large garage door repair and installation company that began in Phoenix, Arizona, and has since expanded across 16 states. Managing local visibility at this scale requires a highly coordinated SEO strategy across numerous locations and competitive markets. A1 approached Sterling Sky for help improving the performance of its Google Business Profiles and expanding the organic visibility of its website. Through multi-location profile management, optimized location pages, “near me” targeting, and customized garage door SEO strategies, Sterling Sky helped A1 strengthen rankings, traffic, and lead generation in both established and newly entered markets.
The Lovely Law Firm
The Lovely Law Firm is a personal injury and criminal defense law firm that began as a single-location practice in Myrtle Beach, South Carolina. In a highly competitive legal market, the firm approached Sterling Sky in 2020 to improve the performance of its website and Google Business Profile and attract more high-intent clients. Through strategic content optimization, local search tactics, and Google Business Profile enhancements, Sterling Sky helped increase lead volume by approximately 250% and signed-case goals by approximately 150%. The firm has since grown into a multi-location, multi-practice law firm with more than 25 employees.
Visiting Angels
Visiting Angels supports seniors and their families through in-home private duty care, with franchises serving territories ranging from several rural counties to a handful of zip codes in major metropolitan areas. As a preferred SEO vendor for Visiting Angels, Sterling Sky works with franchises across the United States to address the unique challenges of their local markets. Through service-area page development, recruitment-focused SEO, veteran home care optimization, and technical cleanup, Sterling Sky has helped franchises improve rankings, increase organic traffic, generate more caregiver applications, and grow billable hours. In one case, organic traffic increased by 50%, while another franchise achieved a 255% increase in recruitment-page clicks and a 62% increase in employment leads.
Bin There Dump That
Bin There Dump That is a multi-location dumpster rental franchise that has worked with Sterling Sky since 2019. As the company expanded across hundreds of locations, it needed a scalable local SEO strategy that could address Google Business Profile verification, location visibility, and competition from spam listings. Sterling Sky introduced a more structured verification process, supported the development of optimized service-area and landing pages, and implemented “near me” strategies that increased organic traffic and clicks. Through ongoing consultation, education, and tailored solutions, Sterling Sky has helped Bin There Dump That overcome suspensions and verification challenges while strengthening the online visibility of its franchise locations.
Minars Dermatology
Minars Dermatology is a dermatologist office located in Hollywood, Florida. After a few negative experiences with other SEO companies, Minars Dermatology approached Sterling Sky already familiar with the world of SEO and search engine optimization strategies. What they were not familiar with was seeing results from their SEO efforts. It was because of these previous negative experiences, that we here at Sterling Sky wanted to make sure we employed unique strategies carefully crafted specifically for Minars Dermatology at their Hollywood, FL. location. Their primary goals were increasing their new patient numbers and improving the visibility of the specific specialized services they offer.
LawnSavers
LawnSavers is a top-rated lawn care service in Ontario, Canada. It’s a competitive market serviced by both the big brands & the smaller localized operators. As a service area business (SAB), LawnSavers was first keen to expand the local visibility of its service offerings in adjacent cities & towns outside of its primary location of Concord. Secondly, as a seasonal local business dealing with mother nature, LawnSavers was looking for ways to maximize lead generation efforts during their busiest time of the year.
Making You Smile
When working in a highly competitive market like New York City it requires even more ingenuity and creative thinking than in smaller markets. There are literally thousands of dentists located in the boroughs of New York City, so much so that you can be hard-pressed to rank even on your own street corner. When Making You Smile Cosmetic Dental Studio approached Sterling Sky they were looking for assistance in ranking and creative solutions that would allow them to stand out among the crowd. Simply going after the keyword ‘dentist near me’ wasn’t a viable option due to the competition levels so the team here at Sterling Sky came up with other keyword phrases to target that would boost their online visibility.
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