A1 Garage Door Service SEO Success: A Case Study
At Sterling Sky, we’ve partnered with A1 Garage Door Service, a leading name in the industry, to deliver exceptional results as a trusted garage door repair SEO company. Through customized garage door SEO strategies, we helped A1 improve visibility, drive traffic, and boost conversions across 16 states. Keep reading to discover how our tailored SEO approach can elevate your garage door business.
About A1 Garage Door Service
A1 Garage Door Service is a large, multi-location garage door repair and installation company that started in Phoenix, AZ. Since opening in 2005, they have expanded into 16 US states and counting.
A1 came to us looking for help in creating and executing local SEO campaigns specific to garage door services. They were especially focused on improving the visibility of their Google Business Profiles (GBPs, formerly Google My Business). They also wanted to expand the organic search visibility of their brand website across all their markets.
These guys are amazing, they do wonderful work for local SEO. I absolutely love working with Joy and Elizabeth 🙂
– Thomas Mello
⭐⭐⭐⭐⭐
How Garage Door SEO Helped
The garage door service market is an extremely competitive industry. With well-structured, custom garage door SEO strategies tailored to them, the team at Sterling Sky has helped A1 improve performance not just in Maps and organic search in existing markets, but also in every new market they’ve entered.
Some key strategies we used to help A1 Garage Door Service improve their online presence through expert garage door SEO:
- Google Business Profile Management for Multi-Location Businesses – We helped A1 get Bulk Verified and optimized all their profiles, ensuring consistent, high-quality reviews to improve local search visibility.
- Onsite Tactics to Improve Map Rankings for Garage Door Repair Keywords – We implemented targeted onsite strategies, including optimized title tags, keyword-rich content, and updated URLs to boost map rankings for each location.
- Improve Organic Rankings and Traffic for Location Pages – Our focus on enhancing local landing page content helped A1 compete for highly searched terms and significantly increase organic traffic.
- “Near Me” Optimization – By adding “near me” phrases to local pages, we captured a large share of location-based searches, driving more clicks and leads from nearby customers.
- Diversity Update Fixes – We addressed Google’s Diversity Update, adjusting local pages to restore organic rankings without affecting map performance.
- Integration with Internal Teams – Collaborating closely with A1’s internal teams allowed us to align strategies and processes, maximizing lead generation and revenue growth.
1. Google Business Profile Management for Multi-Location Businesses
A1 came to us with a number of GBPs. Since they had so many storefront locations, we worked with them to get Bulk Verified with Google right away – to make managing their Google Business Profiles in bulk easier.
We also made sure all these profiles were completely filled out and getting consistent NEW reviews. Review recency is a ranking factor, so ensuring their internal teams were aware of the importance of getting new reviews, consistently, on all the GBPs was vital.
2. Onsite Tactics to Improve Map Rankings for Garage Door Repair Keywords
We then turned our focus onsite, specifically to all the GBP landing pages. We implemented a number of onsite tactics, designed to improve map rankings for each GBP in their respective markets.
Some of the onsite tactics to improve Maps rankings were:
- Long title tags featuring the “money” keyword (e.g “garage door repair”)
- Optimized body content for long-tail variations of our most important keywords (e.g “garage door installation near me”, “best garage door repair”, “cost of a garage door”)
- Updated the URLs of the GBP landing pages to add keywords
The Results?
Looking at 2024 compared to 2023, A1 saw almost 1000% increase in unbranded clicks to the site from maps’ traffic. This correlated with traffic to the site from the GBPs increasing 15% from July to December 2024 vs. the same time period in 2023, with a 13% increase in onsite conversions from those users!
3. Improve Organic Rankings and Traffic for Location Pages
We did not just focus on map rankings – organic traffic converted just as well as maps traffic, and thus was a major focus for us as we worked to improve A1’s local search visibility.
Along with the onsite tactics mentioned above, we also focused on improving the body content on the GBP landing pages, to help these pages compete in organic search for highly competitive keywords – like “garage door repair.” We know from extensive keyword research, that “garage door repair” is one of the highest searched terms in this industry, and thus was a major focus for us to improve visibility for across all of A1’s markets.
The Results?
In their Phoenix market, our garage door seo tactics improved their overall ranking positions both in organic search and maps over the course of 2024, which resulted in a massive improvement in traffic to the page for “garage door repair” and similar searches.
In total, for all of the location pages, organic traffic to the site from unbranded clicks improved by over 900% in 2024 compared to 2023! The top keywords we saw improvements for are “garage door repair” specifically.
4. “Near Me” Optimization
We paid special attention to optimizing onsite content for “near me” terms, specifically on every local page we worked on. Near me searches get searched a TON, so optimizing as many local-focused pages as possible for “near me” will increase your chances of showing up in local search results.
We focused on adding “near me” phrases to all the local pages we worked on throughout 2023 and 2024.
In 2024, A1 saw a massive increase in clicks to the site from “near me” searches. Unbranded “near me” clicks were up almost 900% in 2024 compared to 2023.
5. Diversity Update Fixes
We first noticed signs of a change with Google’s algorithm, what we dubbed the Diversity Update, in October 2024. Google seemed to be demoting a web page in organic search if the page was also shown in the GBP local pack. Luckily, we found a fix that we could implement on all our clients that were affected.
For A1, we noticed in August 2024 that organic rankings for “garage door repair phoenix”started to decline, along with traffic to the site for that term. We changed the GBP landing page for that location, and that improved organic rankings significantly with no impact to map rankings.
6. Integration with Internal Teams
Garage door SEO is more than just hiring a Local SEO Agency. It cannot be overstated that the impact of having a collaborative team can have on the bottom line of your business. A1 is a large company with many internal teams working towards the same goal of building the business and growing revenue.
Over the years that we have been working with A1, the team at Sterling Sky has integrated many of our processes and capabilities with their internal teams. All in an effort to grow the business through increased inbound leads from organic search and maps.
Work with the Leading Garage Door Repair SEO Company
At Sterling Sky, we are a leading garage door repair seo company, specializing in helping local businesses stand out online and attract more customers. From optimizing your Google Business Profile to refining your review strategy and boosting your visibility on Google and other search engines, our team is here to help you get found through thoughtful and custom garage door SEO. We offer detailed SEO audits, personalized consulting, and monthly local SEO services tailored specifically for the garage door repair industry. If you’re looking to grow your business and dominate your local market, contact us today to see how we can help.
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