When Google Ad image extensions started becoming more widely available last year, we started testing them on several of our clients. We learned some things that you should be aware of. Image extensions help ad performance. Last fall, we added…
The 3-pack: That coveted spot desired by businesses everywhere, positioned at, or very near the top of the SERP sitting under or beside the map result. The name is a bit of a misnomer as a 3-pack actually tends to…
Over the last few years, I've been a bit obsessed with these ads in the local pack and have spent a lot of time testing and researching how they work. What do you need to do to get ads in…