We have seen a big increase lately in the amount of branded map pins that exist on Google Maps. I was told by several people that they were a part of Google’s local campaigns but didn’t see any mention of them in the help center and very little information on how you qualify for a local..
Last year Joy wrote an article at Moz where she shared five tips on how to show ROI from Local SEO. In Summary, the five tips are: Stop sending automated Google Analytics reports Make conversions the focus of your report Use dynamic number insertion to track calls Estimate revenue Show before/after screenshots, not a ranking..
It’s easy to grasp the fact that most e-commerce sites will have various cyclical trends throughout the year. Maybe an uptrend before Christmas, maybe a downtrend for the summer, but other kinds of businesses have trends as well that may not be so apparent. Sometimes they are not yearly events, and the business owner may..
For those of you that haven’t heard, I recently decided to take the entrepreneur leap and open my own company. Sterling Sky Inc will be officially opening as of April 2017 with me (Joy Hawkins) as the sole owner. What will I be doing? Consulting. This has really been my passion over the last couple..