TL;DR • Adding GMB Products does not improve local rankings or overall click-through rate. • Website traffic and conversions from GMB Products are very low for most service-based businesses. • Businesses that sell physical products see the most benefit from…
How significantly did the Possum update impact local search results in Google? In this article, I share data and insights from a study I did with BrightLocal, which compared local results before and after the update.
Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team handed out more than 4.3 million manual penalties last year, which must have been pretty labor-intensive. If only…
Grapevine, TX
A full day of education from the best in local search. Your $299 ticket includes breakfast, lunch, and on-demand video after the event.
Tuesday, October 20, 2026
8:45 AM – 5:00 PM CT
We’re partnering with State of Search on October 19. Attend both events for $500.