Google rolled out the broad Core Update in March 2023. Most of the time, the core updates impact both organic search results and map pack rankings. After performing some analysis on a company that saw significant drops in their local…
How can business owners make it easier for potential customers to request a quote from their business? One simple solution is to add a "Request a Quote" button to your Google Business Profile (GBP) listing, which Google first activated back in…
Have you been struggling to get more Google reviews for your business? Customer reviews are essential for building trust with potential customers and improving your local SEO. We'll show you how to share your Google reviews link with customers and…
Geogrid ranking reports are almost always the first tool I pull out of my local SEO toolbelt when I am starting to troubleshoot a local SEO problem. There are many ways to utilize them to help with your Google Business…
Recently, we discovered that Google Business Profile (GBP) services do impact ranking. What else is cool is that they also display in justifications on your Google listing. When looking at GBP services, we suggest thinking about how you can use…
In November, at LocalU advanced, I talked about many Google Business Profile (GBP) tactics that are underutilized. The next one is GBP query insights (called Searches Breakdown in the dashboard), which I think are underutilized and underappreciated. Query insights are a…
Google Business Profiles (GBPs) are an incredibly valuable tool for local businesses. Some of the parts of a GBP are easy (choose your primary category, add in your Google Business Profile services, link to your GBP landing page, add photos…
During LocalU virtual in November, I presented ways to create local content that’s valuable to local audiences. Service Area pages are something every local SEO is intimately familiar with. Often, they are the bane of our strategy. Repetitive, boring, and…
In today's digital age, having a website for your business is essential. It serves as your online presence and can help attract potential customers. However, not all businesses have the resources or expertise to create and maintain a website. That's…
Jump to: Are Listings in the Local Pack Getting Less Clicks Now?, Are Local Services Ads For Lawyers Stealing More Clicks on Mobile vs Desktop?, How Much is this Impacting the Average Business?, But What About Branded Searches?, Summary Of…
Within the world of Google Business Profiles (GBPs), there are certain business types like department stores, hospitals, auto dealers, and universities that are allowed to have department listings on Google. The departments should have different categories, their hours will typically…
We get lots of questions from multi-location businesses about content for Google posts. Many businesses wonder if you need to have unique posts for each location or if you can simply post the same thing across several locations. The great…