When people talk about what strategies they utilize in Local SEO to get their client's ranking, I often hear references to geotagging images. TL;DR Adding geotags to images in Google Business Profile (GBP) listings had no measurable impact on rankings…
During LocalU virtual in November, I presented tips and tactics for creating local content that provides unique value to local audiences. Arguably the most important page for a local business is the Google Business Profile (GBP) landing page. This page…
When you go into your Google Business dashboard sometimes you might see that your listing has been flagged as a duplicate. This is often confusing because most people assume this means you actually have multiple profiles on Google. In reality,…
Wondering how to make your Google posts perform better? Did you ever have a Google My Business post rejected? In this case study, we wanted to find out what types of posts performed the best and manually analyzed over 1000…
Everyone wants to know what the key is to ranking well on Google. There are many theories about reviews being a ranking factor, but what is it about reviews? Is it the text in the reviews? Is it the number…
We often get asked if it's ok to list your Google Business Profile (GBP) hours as 24/7 if you aren't physically open 24 hours/day. While we always recommend following the GBP guidelines and watching what Google does, we think it's…
Let's say you're a dentist and you want to rank in the local map pack for the term, "emergency dentist." One would think that if you have a lot of reviews that use the keyword "emergency dentist," that would help…
It's the age-old question, do Google reviews help ranking? The answer is yes, Google reviews help ranking - but does the actual number of reviews have an impact? And we've heard for years that reviews are a ranking factor in…
This question recently came up on the Local Search forum. A user had recently verified a Google Business Profile (GBP) by phone and a few days later it said that they needed to verify it by video as well. There…
At our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered local SEO tactics ranging from keyword stuffing to review snippets in the organic search results. One of the topics I discussed, which always…
Recently, there have been a few threads on the Google My Business forum where business owners cannot figure out why Google won't allow them to add a phone number to their Google My Business (GMB) listing. It turns out there…
In the last decade, there has been one question that I constantly see time and time again on online forums. In this thread, the user wants tips or tricks to increase the chance of getting a place label. In this…