Does Optimizing for “Near Me” Work?

TL;DR The Keyword Match: Google isn't "smart" enough to rely solely on GPS; explicitly adding the phrases "near me" or "near you" to your site's text drastically boosts rankings. "Near You" is Better: Using "near you" is just as effective…

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Featured Review of Sterling Sky Inc by Joseph H. on Google

Sterling Sky has been our SEO and marketing partner for years, and they’ve earned our confidence. As our needs have evolved, they’ve met us there—responsive, thoughtful, and very effective. Beyond expertise, they’re simply good people who care about the outcome. After a string of disappointing experiences with other firms, we finally found a team that behaves like a partner, not a vendor. Their work is tailored to our business, they’re at the leading edge of their profession (Google the owner, Joy Hawkins to see what I mean), and the results have supported our growth. I recommend Sterling Sky without hesitation.

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