As Aristotle put it, “Quality is not an act, it is a habit”. And as Jocko Willink say’s “Discipline equals freedom”. In order to be a great local search expert, it requires repetition and the discipline to continuously invest your time…
Your Small Business Competitors Suck at Email Marketing. ...or they do it completely wrong. ...or they don’t even do it. And this means with a little bit of planning and effort, you can get some big wins with this tactic.…
Should a small business have a blog? This is a question that we get asked all the time by both business owners and marketing agencies. Carrie Hill posed this question to the Twitterverse in November. Here's a controversial topic…
If you work with small to medium-sized businesses in Local SEO, you understand how valuable attaining local links can be for your clients. Local link building is a different animal than traditional link building for a large company or general…
It's that time of year again. Time to study for the 2020 Local SEO Blackbelt quiz. This is the third year in a row we have done a quiz and last year's 2019 quiz had over 800 completions. Good luck!
Most Local SEO’s know that call tracking is something they should do but they don’t always know what to do with all the data once it's collected. It's important to make sure you’re not just tracking for the sake of…
We use call tracking - a lot! And over the years we’ve noticed that both clients and members of the Local Search Forum tend to ask the same questions about call tracking. With that in mind, I decided to poll the…
As internet marketers we spend so much time with Google that we often forget that their guidelines are just that. Their Guidelines. Take virtual offices for instance. The bane of every local search marketers existence. In the world of Google…
If I had to pick one misconception about Google My Business that has withstood the test of time, it’s the misconception, or rather myth, that the business owner who has claimed and verified the page is now the owner of that…