We are thrilled to announce some incredibly exciting news at Sterling Sky! We have officially acquired Ranking Academy, one of the most respected and influential SEO platforms in the industry. This is a significant step for us and a fantastic…
When I acquired this site in 2018, a lot of people gave me weird looks and told me this type of site was dying. “Joy, who uses forums anymore?”. Well according to traffic in the last 30 days on the…
Google just confirmed the first local algorithm update in 2 years. To be clear, we think there have been several updates since 2021 but it’s pretty uncommon for Google to announce or confirm updates to the local algorithm. We spotted…
TL;DR Google reduced the number of Local Services Ads (LSAs) displayed on desktop from 3 to 2, but mobile still often shows 3 results. Google is now rotating ads more evenly, allowing more advertisers to appear in top spots, which…
I’m extremely excited to officially announce that Sterling Sky, our renowned local SEO agency, has acquired Classy Brain. Classy Brain was founded by Craig Mount in 2016 and offers SEO services specifically targeting home service businesses: plumbers, electricians, roofers, moving…
We're excited to bring you another 20 fun questions from one of Sterling Sky's newest hires, Matt Casady. Matt lives in sunny California with his wife and 3 kids (a new baby and a new job all in the same…
Excited to roll into month two of our new "meet the team" feature here at Sterling Sky. This month I'm happy to introduce Sheron Chiwa, our executive assistant extraordinaire! Sheron is an invaluable member of our dream team that keeps…
On October 3, 2020, our team will be participating in our third Ride for Refuge. The organization we are supporting is called I Live Again Uganda. Not only has Uganda been dealing with the aftermath of a horrific war, they…
*Updated December 2019 to include another change to the wording used in the eligibility requirements that went live back in October 2019. We were recently alerted on Twitter by Kerry that Google has added four VERY important words to the…
I’m extremely excited to officially announce that Sterling Sky has acquired LocalU. It was founded in 2009 by several well-known experts in the Local Search world and our goal is to continue to make it grow & thrive while keeping…
If you work in Local Search, you probably noticed that there has been lot going on in the last week. The thread about this update at the Local Search Forum is currently our top trending discussion. I've been spending hours digging…
Colan Nielsen spotted this in one of our client's Google My Business dashboard today. Google is now allowing you to add a "Call Now" button as the call-to-action on a Google Post. Previously, it only allowed you to add a…
A full day of education from the best in Local Search! Your $299 ticket includes breakfast, lunch, and on-demand video after the event!
Tuesday, October 20, 2026 from 8:45 – 5:00 PM CT
We’re partnering with State of Search on October 19th! You can attend both events for $500!
👉 Don’t miss out—reserve your spot now!