There was a massive change to Local Services ads recently that I’m not seeing many people talk about yet.. This update was so big that we are seeing huge shifts in spending trends in the last 30 days for almost…
I’m extremely excited to officially announce that Sterling Sky has acquired Classy Brain. Classy Brain was founded by Craig Mount in 2016 and offers SEO services specifically targeting home service businesses: plumbers, electricians, roofers, moving companies, and HVAC companies. They…
We're excited to bring you another 20 fun questions from one of Sterling Sky's newest hires, Matt Casady. Matt lives in sunny California with his wife and 3 kids (a new baby and a new job all in the same…
Excited to roll into month two of our new "meet the team" feature here at Sterling Sky. This month I'm happy to introduce Sheron Chiwa, our executive assistant extraordinaire! Sheron is an invaluable member of our dream team that keeps…
On October 3, 2020, our team will be participating in our third Ride for Refuge. The organization we are supporting is called I Live Again Uganda. Not only has Uganda been dealing with the aftermath of a horrific war, they…
*Updated December 2019 to include another change to the wording used in the eligibility requirements that went live back in October 2019. We were recently alerted on Twitter by Kerry that Google has added four VERY important words to the…
I’m extremely excited to officially announce that Sterling Sky has acquired LocalU. It was founded in 2009 by several well-known experts in the Local Search world and our goal is to continue to make it grow & thrive while keeping…
If you work in Local Search, you probably noticed that there has been lot going on in the last week. The thread about this update at the Local Search Forum is currently our top trending discussion. I've been spending hours digging…
Colan Nielsen spotted this in one of our client's Google My Business dashboard today. Google is now allowing you to add a "Call Now" button as the call-to-action on a Google Post. Previously, it only allowed you to add a…
Google just added a paragraph under the GBP Business Description section in the Google My Business Guidelines that reads: Note: We do not allow content that contains private or confidential information such as personal financial information, government-issued IDs, contact information linked/associated…
Mordy Oberstein tweeted to me this morning about his observation that Mt Everest has been plagued with dozends of fake reviews. I think Google has a fake review problem when it comes to Earth's most famous landmarks. Here's one for…
Google has added a section to the guidelines that clarifies the policies for events on Google Maps. The guidelines state that events are subject to the following guidelines: Events should reflect the real world. That means they should be real,…