I stumbled across something this morning while checking up on a business that has been filtered due to the Possum algorithm update. It was one of those exciting moments in the life of an SEO when I saw the business…
It's a tough choice when you're wondering if you should break Google's guidelines after you've been filtered out of the local results. A couple of months ago I was helping a physical therapy business on the Google My Business Forum…
How significantly did the Possum update impact local search results in Google? In this article, I share data and insights from a study I did with BrightLocal, which compared local results before and after the update.
If you noticed a massive change in the local search results on September 1, 2016, you're not alone. It's probably the biggest change in Local I have seen since Pigeon in 2014. In this article I will dive into what…