Everyone wants to know what the key is to ranking well on Google. There are many theories about reviews being a ranking factor, but what is it about reviews? Is it the text in the reviews? Is it the number…
Let's say you're a dentist and you want to rank in the local map pack for the term, "emergency dentist." One would think that if you have a lot of reviews that use the keyword "emergency dentist," that would help…
It's the age-old question, do Google reviews help ranking? The answer is yes, Google reviews help ranking - but does the actual number of reviews have an impact? And we've heard for years that reviews are a ranking factor in…
As we near the end of our case study on reviews, this next bit of information is probably the most mind-blowing thing we have learned about reviews in the last decade. When someone is leaving you a review, they can…
Click Through Rate (CTR) is something we have done a ton of studies on in relation to rankings on Google. I'm extremely confident, due to many other tests I've done and observed over the last few years, that CTR is…
Back in 2021, we did a case study about upvotes. In that study, we determined that upvoting a review does not move the review up in position. In our latest case study on upvotes, we wanted to see if reviews…