This is one of the most common questions that we get asked related to service area businesses (SABs) on Google Business Profiles (GBP). The answer is...it depends. I'm just kidding. The answer is, not currently. Just like brick-and-mortar…
There was a massive change to Local Services ads recently that I’m not seeing many people talk about yet.. This update was so big that we are seeing huge shifts in spending trends in the last 30 days for almost…
Local SEO is an essential aspect of online marketing for businesses that want to attract customers within a specific geographical location. It's important to ensure that your website is optimized for local search so that it appears at the top…
DIY content is a powerful tool for enhancing the performance and appeal of your website. By providing valuable do-it-yourself guides, tutorials, and tips, your website can attract and engage a wider audience while offering helpful content. This content is valuable…
How Much Do Local Pack Results Depend on Location? It's no secret that SEO pros spend a lot of time looking at search results and map packs. So much time, in fact, that sometimes we start to notice patterns. When…
Many people think that local SEO is all about the 3-pack rankings, but we disagree with this. Over the years, we have tracked a ton of local SERPs. We are fascinated to see recently that a lot of big…
![Do Images Impact Ranking On Google [Case Study] Sterling Sky](https://www.sterlingsky.ca/wp-content/uploads/2021/09/Do-Images-Impact-Ranking-on-Google-Case-Study.png)
We have been doing a lot of testing around images in the last year at Sterling Sky. You can read about the tests we did on geotagging photos and the cover photo you select in Google My Business. For this…
Have you ever heard the expression “content is king?” While this may hold some truth, it fails to capture the difference between creating brand-new content and optimizing existing content. Knowing the difference is HUGE! First, Optimize Existing Content: Optimizing…
When it comes to assessing local ranking drops, it is easy to find yourself in the weeds. Before you know it, you can't see the forest for the trees, and trying to zone in on what specifically caused the drop…
Some people might think that SEO is easy - you figure out what works and you wash, rinse, and repeat on every site you work on. But, only if it was that easy - cookie-cutter SEO doesn’t work. We see…
In 2023, local SEO will be even more important for small and local businesses looking to grow their online presence. In this post, we’ll be discussing three key checklist items that will help you boost your local SEO rankings and…
There are several reasons for a small business to optimize for "cost" keywords. The first is Google LOVES numbers, especially in the featured snippets at the top of the search results. The second is it helps rankings. Finally, it improves…