Cookie Cutter Local SEO Doesn’t Work
Some people might think that SEO is easy - you figure out what works and you wash, rinse, and repeat on every site you work on. But, only if it was that easy - cookie-cutter SEO doesn’t work. We see…
Crush Your Competition in 2023: Top Strategies to Rank Higher in Local SEO
Local SEO is an essential aspect of online marketing for businesses that want to attract customers within a specific geographical location. It's important to ensure that your website is optimized for local search so that it appears at the top…
Boost Your Business: 3 Easy Tips to Boost Local SEO Efforts in 2023
In 2023, local SEO will be even more important for small and local businesses looking to grow their online presence. In this post, we’ll be discussing three key checklist items that will help you boost your local SEO rankings and…
5 Things to Check When Your Google Business Profile Rankings Drop
When it comes to assessing local ranking drops, it is easy to find yourself in the weeds. Before you know it, you can't see the forest for the trees, and trying to zone in on what specifically caused the drop…
The Importance of Optimizing for Cost Keywords [Case Study]
There are several reasons for a small business to optimize for "cost" keywords. The first is Google LOVES numbers, especially in featured snippets. The second is it helps rankings. Finally, it improves traffic to the site and brings conversions. Optimization…
Can Keyword Text from a Google Review Boost Your Local Map Pack Rankings?
Let's say you're a dentist and you want to rank in the local map pack for the term, "emergency dentist." One would think that if you have a lot of reviews that use the keyword "emergency dentist," that would help…
99 Problems: Realtor Local SEO Ain’t One
This is the first episode of our "99 Problems" series where each episode will explore local SEO strategies and tactics for a specific industry. SEO for realtors involves optimizing a real estate agent's or brokerage's website and online presence to…
Does the Service Area in Your Google Business Profile Impact Ranking?
This is one of the most common questions that we get asked related to service area businesses (SABs) on Google Business Profiles (GBP). The answer is...it depends. I'm just kidding. The answer is, not currently. Just like brick-and-mortar business listings,…
![Do Images Impact Ranking On Google [Case Study] Sterling Sky](https://www.sterlingsky.ca/wp-content/uploads/2021/09/Do-Images-Impact-Ranking-on-Google-Case-Study.png)
Do Images Impact Ranking on Google? [Case Study]
We have been doing a lot of testing around images in the last year at Sterling Sky. You can read about the tests we did on geotagging photos and the cover photo you select in Google My Business. For this…
Ultimate Guide to Getting Started with Email Marketing for SMBs
Your Small Business Competitors Suck at Email Marketing. ...or they do it completely wrong. ...or they don’t even do it. And this means with a little bit of planning and effort, you can get some big wins with this tactic.…
How Does Google My Business Handle Solo Practitioner Listings?
In our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered tactics ranging from keyword stuffing to review snippets in the organic search results. There were several tactics that didn't make the…
Do Google My Business Identity Attributes Impact Ranking?
Last October, Joy covered 4 Google My Business Fileds That Impact Ranking on a Whiteboard Friday. The four fields Joy covered were: Business Name Categories Website Reviews Up until recently, those were the only features inside the GMB dashboard that…