SEO is dying! Well, not exactly, but there are some major shifts that happened in 2025 that should actually change how you approach your marketing for 2026. Key Local SEO Trends for 2026 Local SEO trends in 2026 focus on…
Keyword research can be hard, and in local search it's a different beast in 2026. As we analyze the most significant local SEO trends 2026 has brought us, it's clear that the gap between Google's two primary data ecosystems—Search Console…
If you’re seeing “Posting reviews is turned off for this place,” you’re not alone. Over the last ~60 days, I’ve watched this hit multiple legitimate businesses and the pattern is weirdly consistent. What a “review block” actually is A review…
Yelp’s policy strictly prohibits businesses from asking for, incentivizing, or compensating for reviews, a stance that aligns with and goes beyond the FTC’s rules against fake reviews. This guide details the strict rules, technology, and consequences that businesses face when…
You know that moment of dread when you realize you've been completely wrong about something for years? That’s exactly where we found ourselves recently. For quite a long time, we stood by the results we saw in years past, that…
You might have heard me talk about how adding “near you” to content helped organic SEO. But the annoying thing is that it didn’t move the needle at all for local pack rankings. So we asked ourselves the question everyone…
If you’re in a seasonal industry and you’re not updating your Google Business Profile category to match the time of year, you’re probably leaving traffic and leads on the table. This might sound like a small thing, but trust me,…
Overview: In 2020, we took a deep dive into how proximity impacts organic rankings for law firms. Fast forward to 2025, and we’ve revisited the concept of proximity, but this time looking at a wider variety of keywords. We wanted…
There are a lot of courses and a lot of articles online that will tell you how to do Local SEO. The thing is, they won’t make you successful with it. There are so many ways to do it wrong…
Expanding your business to a new location? Optimizing for one location is simple, but things get tricky when you open multiple locations in the same city. Here’s how we helped a home service business dominate an entire market without tanking…
This is one of the most common questions that we get asked related to service area businesses (SABs) on Google Business Profiles (GBP). TLDR: Service area and ranking for SABs (Service Area Businesses): The service area listed in Google Business…
The legal industry is one of the most competitive sectors, especially when it comes to gaining visibility online. Experienced, skilled Lawyers, whether they specialize in family law, separation, or custody, are known for being incredibly savvy about marketing and maintaining…
A full day of education from the best in Local Search! Your $299 ticket includes breakfast, lunch, and on-demand video after the event!
Tuesday, October 20, 2026 from 8:45 – 5:00 PM CT
We’re partnering with State of Search on October 19th! You can attend both events for $500!
👉 Don’t miss out—reserve your spot now!