Before renewing an annual subscription for citation services, business owners should evaluate the effectiveness of these services. A surprising case study we did revealed that only 3% of citations managed by a paid service were indexed by Google, suggesting…
One of the biggest things that I've realized over the last three years is that a lot of efforts on link building are wasted. Many SEOs fail at link building because they overlook the importance of one simple thing -…
A common question in the Search Engine Optimization (SEO) world is, "Do links really impact rankings?". Most SEOs would say they do, but statements from Google saying they ignore these links can cause doubt. I’ve done a ton of testing…
On June 7, 2024, SEO experts Rand Fishkin of Sparktoro, and Mike King of IPullRank joined Sterling Sky’s Joy Hawkins in a webinar, designed to do a deep dive into the Google algorithm document that was leaked in late May…
We recently analyzed one of our PI Lawyer clients that was declining in traffic. We mainly looked for pages with declines over the last 28 days, due to Google’s most recent algorithm updates. To be accurate, we started conducting a…
TL;DR Choose locations for service area pages based on real customer demand. Prioritize areas where you can deliver services reliably. Use data like search interest and existing customer locations to guide choices. Don’t create pages for areas you do…
Recently, I asked one of my link builders to build a link to a new page for a client of ours. Getting links is hard and generally takes hours of time. My colleague skipped a lot of this work…
Earlier this year we discovered that pre-defined services impact ranking. In addition to pre-defined services, Google allows merchants to add custom services. Naturally, we wanted to test them out to see if they impact ranking as well. Do Custom…
Google just confirmed the first local algorithm update in 2 years. To be clear, we think there have been several updates since 2021 but it’s pretty uncommon for Google to announce or confirm updates to the local algorithm. We spotted…
This is the first episode of our "99 Problems" series where each episode will explore local SEO strategies and tactics for a specific industry. SEO for realtors involves optimizing a real estate agent's or brokerage's website and online presence to…
Recently, on the Local Search Forum, there was a thread from several business owners who were seeing abnormal map pack ranking fluctuations since the November 2023 core algorithm update. They were seeing drastic differences in Business Profile rankings based on…
TL;DR Google reduced the number of Local Services Ads (LSAs) displayed on desktop from 3 to 2, but mobile still often shows 3 results. Google is now rotating ads more evenly, allowing more advertisers to appear in top spots, which…
Grapevine, TX
A full day of education from the best in local search. Your $299 ticket includes breakfast, lunch, and on-demand video after the event.
Tuesday, October 20, 2026
8:45 AM – 5:00 PM CT
We’re partnering with State of Search on October 19. Attend both events for $500.