Local SEO is an essential aspect of online marketing for businesses that want to attract customers within a specific geographical location. For specialized practices like local SEO for dermatologists, targeted strategies can make a significant difference in reaching potential patients…
How Much Do Local Pack Results Depend on Location? It's no secret that SEO pros spend a lot of time looking at search results and map packs. So much time, in fact, that sometimes we start to notice patterns. When…
Many people think that local SEO is all about the 3-pack rankings, but we disagree with this. Over the years, we have tracked a ton of local SERPs. We are fascinated to see recently that a lot of big…
![Do Images Impact Ranking On Google [Case Study] Sterling Sky](https://www.sterlingsky.ca/wp-content/uploads/2021/09/Do-Images-Impact-Ranking-on-Google-Case-Study.png)
We have been doing a lot of testing around images in the last year at Sterling Sky. You can read about the tests we did on geotagging photos and the cover photo you select in Google My Business. For this…
Have you ever heard the expression “content is king?” While this may hold some truth, it fails to capture the difference between creating brand-new content and optimizing existing content. Knowing the difference is HUGE! First, Optimize Existing Content: Optimizing…
TL;DR Check if your business pin is outside the city you’re trying to rank in, as this can cause ranking issues for geo-modified keywords. Look for recent algorithm updates that might explain the ranking drop, using tools like Bright Local’s…
In 2023, local SEO will be even more important for small and local businesses looking to grow their online presence. In this post, we’ll be discussing three key checklist items that will help you boost your local SEO rankings and…
There are several reasons for a small business to optimize for "cost" keywords. The first is Google LOVES numbers, especially in the featured snippets at the top of the search results. The second is it helps rankings. Finally, it improves…
Let's say you're a dentist and you want to rank in the local map pack for the term, "emergency dentist." One would think that if you have a lot of reviews that use the keyword "emergency dentist," that would help…
Your Small Business Competitors Suck at Email Marketing. ...or they do it completely wrong. ...or they don’t even do it. And this means with a little bit of planning and effort, you can get some big wins with this tactic.…
In our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered tactics ranging from keyword stuffing to review snippets in the organic search results. There were several tactics that didn't make the…
Last October, Joy covered 4 Google My Business Fileds That Impact Ranking on a Whiteboard Friday. The four fields Joy covered were: Business Name Categories Website Reviews Up until recently, those were the only features inside the GMB dashboard that…
Grapevine, TX
A full day of education from the best in local search. Your $299 ticket includes breakfast, lunch, and on-demand video after the event.
Tuesday, October 20, 2026
8:45 AM – 5:00 PM CT
We’re partnering with State of Search on October 19. Attend both events for $500.