It’s a rare day that you don't see most people with a cell phone in their hands. The portable communication economy has been firmly in place for years, and consumers from 18 to 60+ are now part of the digital…
Some people might think that SEO is easy - you figure out what works and you wash, rinse, and repeat on every site you work on. But, only if it was that easy - cookie-cutter SEO doesn’t work. We see…
In 2023, local SEO will be even more important for small and local businesses looking to grow their online presence. In this post, we’ll be discussing three key checklist items that will help you boost your local SEO rankings and…
When it comes to assessing local ranking drops, it is easy to find yourself in the weeds. Before you know it, you can't see the forest for the trees, and trying to zone in on what specifically caused the drop…
We get lots of questions from multi-location businesses about content for Google posts. Many businesses wonder if you need to have unique posts for each location or if you can simply post the same thing across several locations. The great…
Have you ever noticed how the ordering of the tabs at the top of the search results changes based on the query? You can use the ordering to understand what Google thinks the intent of the query is. For instance,…
We have been testing using ChatGPT to help write content for local businesses and wanted to share what we’ve found so far. One of our first tests was for The Gorfinkle Real Estate Group. The Test: We asked ChatGPT…
If you're looking to get the most video traffic from Google, it's imperative that you make sure you embed your videos from YouTube and not some other source. Why is YouTube best? We noticed on one of our client's sites…
Everyone wants to know what the key is to ranking well on Google. There are many theories about reviews being a ranking factor, but what is it about reviews? Is it the text in the reviews? Is it the number…
Let's say you're a dentist and you want to rank in the local map pack for the term, "emergency dentist." One would think that if you have a lot of reviews that use the keyword "emergency dentist," that would help…
It's the age-old question, do Google reviews help ranking? The answer is yes, Google reviews help ranking - but does the actual number of reviews have an impact? And we've heard for years that reviews are a ranking factor in…
During our Local U event in November, I shared tips and tactics for creating local content that provides unique value to your target audience. My presentation covered a few types of content local businesses should create and publish to drive…