Businesses move all the time, and updating the Google Business Profile to the new address is essential for ranking in the new area. In the case when a business moves to a new state, unfortuantly Google does not have a good…
Have you ever felt like you're doing everything right, but your business still isn't showing up in Google’s local results? You are not alone. Sometimes, even the smallest oversight can cause big issues with ranking and visibility when it comes…
In the world of local SEO, a business’s reputation is its most valuable asset. When consumers search for a business or service, the rating on their Google Business Profile is one of the first things they see. When that rating…
Negative Google reviews. We all hate them. You open your email, coffee in hand, ready to start your day, and there it is. A 1-star review from someone who had the worst experience ever in the history of mankind because…
Pop-ups are annoying. There, I said it. But data doesn’t care if I find pop-ups irritating. And according to our actual, real-life numbers at Sterling Sky, those annoying little boxes are one of the biggest drivers of registrations on our…
If you’re in a seasonal industry and you’re not updating your Google Business Profile category to match the time of year, you’re probably leaving traffic and leads on the table. This might sound like a small thing, but trust me,…
Let’s talk about something simple. Like, really simple. So simple that when I say it, you might roll your eyes and think, "That’s it?" But trust me, internal links are still one of the easiest and most effective ways to…
Let’s talk about something totally ridiculous but 100% real. We recently found out that you can actually influence Google’s AI overviews with something as basic as how you format your phone number. I know. It sounds like something that shouldn’t…
We analyzed 383 different pages from client websites, but not just any pages. These were pages getting image traffic directly from Google. Our goal? Find out which image formats drove the most traffic. Here’s what stood out: Infographics had the…
Want to grab attention on the SERPs without spending a dime? Here’s a surprisingly effective SEO trick we’ve tested for years – one that feels like it should be filed under “things not to do”– but actually works like magic:…
Everyone wants to know what the key is to ranking well on Google. There are many theories about reviews being a ranking factor, but what is it about reviews? Is it the text in the reviews? Is it the number…
If you’re building a local SEO agency, you’ve probably heard every “growth hack” under the sun. Contracts. Cold calls. Overpromising. Churn and burn. But here’s the truth. You don’t need a bloated service list or a pushy sales team to…
A full day of education from the best in Local Search! Your $299 ticket includes breakfast, lunch, and on-demand video after the event!
Tuesday, October 20, 2026 from 8:45 – 5:00 PM CT
We’re partnering with State of Search on October 19th! You can attend both events for $500!
👉 Don’t miss out—reserve your spot now!