Everyone wants to know what the key is to ranking well on Google. There are many theories about reviews being a ranking factor, but what is it about reviews? Is it the text in the reviews? Is it the number…
Let's say you're a dentist and you want to rank in the local map pack for the term, "emergency dentist." One would think that if you have a lot of reviews that use the keyword "emergency dentist," that would help…
It's the age-old question, do Google reviews help ranking? The answer is yes, Google reviews help ranking - but does the actual number of reviews have an impact? And we've heard for years that reviews are a ranking factor in…
During our Local U event in November, I shared tips and tactics for creating local content that provides unique value to your target audience. My presentation covered a few types of content local businesses should create and publish to drive…
At our November LocalU event, I geeked out about Helpful Content For HelpFul Local Businesses, sharing tips and tactics to help you provide unique value with your local content. During the presentation, I talked in depth about a few types…
This is the first episode of our "99 Problems" series where each episode will explore local SEO strategies and tactics for a specific industry. SEO for realtors involves optimizing a real estate agent's or brokerage's website and online presence to…
Click Through Rate (CTR) is something we have done a ton of studies on in relation to rankings on Google. I'm extremely confident, due to many other tests I've done and observed over the last few years, that CTR is…
Back in 2021, we did a case study about upvotes. In that study, we determined that upvoting a review does not move the review up in position. In our latest case study on upvotes, we wanted to see if reviews…
Who keeps updating my Google Business Profile (formerly Google My Business) listing? In most cases, edits to your GBP are coming from 1 of 4 sources; your website, 3rd party apps, another owner/manager, or a public user. Why is Google…
As we continued our case study into reviews, the next item we analyzed was the Google review attributes. Google review attributes are a feature that allows consumers to leave a “critical” or “positive” thought about the business or service with…
For those of us who work in marketing, it's really easy to get caught up in what we see on our computers all day and forget what things look like in Google's search results on mobile. Google shows images beside…
In our last blog post, "Is Google Looking for Diversity in Reviews," we presented a case study about reviews and diversity in review scores. In that study, we concluded that Google is not holding one-star reviews at the top of…