Let’s talk about something simple. Like, really simple. So simple that when I say it, you might roll your eyes and think, "That’s it?" But trust me, internal links are still one of the easiest and most effective ways to…
Let’s talk about something totally ridiculous but 100% real. We recently found out that you can actually influence Google’s AI overviews with something as basic as how you format your phone number. I know. It sounds like something that shouldn’t…
We analyzed 383 different pages from client websites, but not just any pages. These were pages getting image traffic directly from Google. Our goal? Find out which image formats drove the most traffic. Here’s what stood out: Infographics had the…
Want to grab attention on the SERPs without spending a dime? Here’s a surprisingly effective SEO trick we’ve tested for years – one that feels like it should be filed under “things not to do”– but actually works like magic:…
Everyone wants to know what the key is to ranking well on Google. There are many theories about reviews being a ranking factor, but what is it about reviews? Is it the text in the reviews? Is it the number…
If you’re building a local SEO agency, you’ve probably heard every “growth hack” under the sun. Contracts. Cold calls. Overpromising. Churn and burn. But here’s the truth. You don’t need a bloated service list or a pushy sales team to…
The truth is, most local businesses are flying blind when it comes to why they rank the way they do. They’re guessing. Winging it. Making “educated” assumptions that are neither educated nor strategic. So let’s fix that. These five tools…
TL;DR Hit the "Magic 10": Reaching 10 reviews triggers a significant ranking boost, but benefits plateau immediately after. Velocity Over Volume: Consistent monthly reviews (recency) are more impactful than having a large, stagnant total. Quality Matters: Reviews with actual text…
Are you spending way too much time trying to figure out Local SEO? We’ve rounded up three free tools that will save you hours and help your local SEO efforts. Jepto’s Google Business Profile Category Finder Try it here Choosing…
TL;DR Images in mobile Google search results can help your business stand out, but they don’t appear for every search query. To get an image in the mobile search results, use a square image, place it near the top of…
Want a simple, high-impact Local SEO tip that takes 10 minutes to implement? This one change can boost local pack rankings significantly. Add Your Business Address to the Website Footer One of the easiest ways to increase organic rankings for…
The legal industry is one of the most competitive sectors, especially when it comes to gaining visibility online. Experienced, skilled Lawyers, whether they specialize in family law, separation, or custody, are known for being incredibly savvy about marketing and maintaining…
Grapevine, TX
A full day of education from the best in local search. Your $299 ticket includes breakfast, lunch, and on-demand video after the event.
Tuesday, October 20, 2026
8:45 AM – 5:00 PM CT
We’re partnering with State of Search on October 19. Attend both events for $500.