A few weeks ago I was reviewing the knowledge panel (KP) of a dentist in NYC and discovered that a highly visible portion of the KP was now occupied by Zocdoc appointment links. Below is what I tweeted. https://twitter.com/ColanNielsen/status/1582739806206894080…
It makes sense to think that Google shows the most recent review at the top of a business' profile, right? Well, there is some truth to this, as recent reviews tend to show up higher for a longer amount of…
As Aristotle put it, “Quality is not an act, it is a habit”. And as Jocko Willink say’s “Discipline equals freedom”. In order to be a great local search expert, it requires repetition and the discipline to continuously invest your time…
It’s that time of year again. Time to study for the 2022 Local SEO Blackbelt quiz. This is the fourth year in a row we have done a quiz and last year’s quiz had over 700 completions. Good luck! Looking…
Although I find that the SEO community often obsesses about rankings on Google, we make it our mission here to focus on how to increase leads for clients. Rankings are great, and it's good to know that images can increase…
In our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered tactics ranging from keyword stuffing to review snippets in the organic search results. There were several tactics that didn't make the…
Last October, Joy covered 4 Google My Business Fileds That Impact Ranking on a Whiteboard Friday. The four fields Joy covered were: Business Name Categories Website Reviews Up until recently, those were the only features inside the GMB dashboard that…
We have a big study on Google My Business posts that I'm presenting at LocalU on April 7th but you can catch all the recordings of LocalU here. While doing that study, there were several things we learned about Google…
Updated February 12, 2021 What Is A CID Number On Google? It's important to understand that every Google Business Profile has a unique CID number that helps Google identify its listing quickly. Which might leave you wondering - what is…
Should a small business have a blog? This is a question that we get asked all the time by both business owners and marketing agencies. Carrie Hill posed this question to the Twitterverse in November. Here's a controversial topic…
What is Keyword Stuffing? Keyword Stuffing is the practice of adding keywords to your name (or practitioner listing) in Google My Business to help it rank higher. It's still a very common practice in Local SEO because it gives you…
I was trying to solve a very odd direct traffic increase for a client a few weeks ago. We were seeing high amounts of direct traffic - with every other engagement metric showing "0"- and “not set”. The one…