One of the most common things business owners wonder about is how to change business hours on Google and edit their Google Business Profile hours (GBP), formerly Google My Business. This guide will show you how to make these updates…
You’ve probably noticed Reddit absolutely dominating Google’s search results lately – especially with all the recent algorithm changes. Since links from Reddit are no-followed, I wanted to see if we could measure the impact of them. To test this, I…
Responding to Google reviews is a businesses owner’s secret weapon to building trust with potential customers. While you can’t control the feedback your customers leave, you can control how you respond, and that response can make a lasting impression on…
Wondering "who keeps updating my Google Business Profile (formerly Google My Business) listing"? In most cases, edits to your Business Profile are typically coming from one of four sources: publicly-available information - like your official business website or social profiles…
TL;DR The "Hint" System: Google no longer ignores nofollow links; it treats them as "hints," meaning high-authority links can pass ranking value at Google’s discretion. Traffic Triggers Value: Nofollow links from high-traffic pages (like Forbes or Wikipedia) carry more weight…
When I started learning SEO back in 2006, the best way to rank a site was to get a bunch of [pretty spammy] links to the site with the exact keyword you wanted to rank for as the anchor text.…
TL;DR The 10-Location Minimum: You must have at least 10 physical brick-and-mortar storefronts; Service Area Businesses (SABs) are strictly ineligible. Perfect Data Mirroring: Your website's "Store Finder" must exactly match your Google Business Profile listings in both count and…
When businesses relocate or undergo changes like acquiring another company, updating citations can become a pressing issue. But is it always necessary to spend time on this task? Let’s break it down. The Situation: An Acquired Business with Old…
One of our dental clients had no option on their Google Business Profile (GBP) to edit an appointment booking link. However, even though they couldn’t edit the booking link, they still had an old non-functioning appointment URL shown on their…
We recently analyzed one of our PI Lawyer clients that was declining in traffic. We mainly looked for pages with declines over the last 28 days, due to Google’s most recent algorithm updates. To be accurate, we started conducting a…
Recently, I asked one of my link builders to build a link to a new page for a client of ours. Getting links is hard and generally takes hours of time. My colleague skipped a lot of this work…
We previously wrote about a lawn care company that had 35 service area pages that were 85% similar to each other. And guess what? They all ranked well and led to new sales for the business. Save Hours with…
Grapevine, TX
A full day of education from the best in local search. Your $299 ticket includes breakfast, lunch, and on-demand video after the event.
Tuesday, October 20, 2026
8:45 AM – 5:00 PM CT
We’re partnering with State of Search on October 19. Attend both events for $500.