As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? In this case study I show the cost per lead for this business who advertised on Yelp and how it compared with the AdWords account we run for them.
Yelp introduced check-in offers back in 2010 yet a lot of businesses still aren’t taking advantage of them. This feature allows business owners to reward customers with a coupon or incentive for checking in at their location using the Yelp app. You could offer a free cup of coffee, or a discount on their purchase..
Another Google City Expert shared this article about how a restaurant in Richmond, CA started a “Hate us on Yelp” campaign where they decided to offer incentives for users to leave them negative reviews on Yelp. At first, I thought the business was nuts – who wants negative reviews? But looking deeper, this may just be marketing..