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[Comparison] The 12 Google My Business Bookings Feature Partners

It’s been a few months now since Google (re)introduced the bookings feature to Google My Business.  We have had some interest in the feature from some of our clients but were initially unable to answer the myriad of questions that they have about the new feature and the dozen or so scheduling partners. Since there doesn’t seem to be a single source that provides information about the scheduling partners I thought it would be useful to put something together. This has been useful for us so we wanted to share our findings with you in the hopes that it provides some value to you as well.

The table below compares some of the basic, but important elements such as price and which verticals each scheduling partner serves. Below the table is a quick analysis of each partners features.

Scheduling Partner Comparison

Booking PartnerPriceVerticals ServicedContracts?Free Trial?
Free - $59.99+/monthMost IndustriesNo14 day trial
$25 - $115/monthHealth & BeautyNo14 day trial
$25/monthMost IndustriesNoYes
$25 to $79/monthMost IndustriesNo2 Months
$15+/monthMost Industries12 monthsNo
$39 - $599/monthMost IndustriesNoNo
$8 - $99/monthSalon & SpaNo30 Days
$125 - $185/monthSalon & SpaNoNo
$129 - $179+/monthHeatlh & Wellness (mainly)No14 days
$74 - $149/monthMost appointment based professionsNoYes
$39 - $119+/monthMost appointment based professionsNo30 Days
Free - $80/monthMost IndustriesNoYes

Features Included

Recurring Booking Feature

The ability to have appointments repeat automatically.

Marketing Features 

The ability to integrate with email marketing or social platforms.


The ability to reserve the same time slot for multiple clients.

Customer Relationship Management

Keep track of client information and history.

Calendar Sync Feature

The ability to sync the appointments in real-time with your preferred calendar choice.

iOS/Android Optimized

Designed to be mobile and touch-screen friendly.

Review Management

The option to collect feedback, ratings & reviews.

Online Payment Integrations

The ability to take payments from appointments.

Appointment Reminders

The ability to text or email clients reminders about their appointments.

Advanced Reporting

The ability to see fancy/pretty charts and graphs for stats on your appointments.

Our Top Three Picks

These are our top three picks based on overall value (price, number of verticals served, number of features available)


  1. Price: They are the only partner with a free option (we like free)
  2. Verticals Served: They serve most verticals
  3. Features: They have almost every feature that all the other partners have

Full Slate

  1. Price: They start at $25/month
  2. Verticals Served: They serve most verticals
  3. Features: They seem to have more features than any of the other partners

Wellness Living

  1. Price: We love the range they have. You can get the starter package for $39/month all the way up to $599/month for enterprise features that includes the ability to white label their service
  2. Verticals Served: They serve most verticals
  3. Features: They have almost every feature that all the other partners have

More To Come

We will be adding to this post as Google adds more scheduling partners.

We would love to know what your experience with Google’s booking feature has been like. Have you tested it out? Which partner did you use? What was the experience like?

How many leads is Google My Business sending to your business? How do you track Google My Business leads? See how to track the data and get answers to those questions and more by subscribing to our blog.

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Colan Nielsen

Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Read Colan's full bio here.

This Post Has 5 Comments

  1. Wow, such great work researching this topic!

    Surprised is not on the list, I hope a second batch of platforms get introduced next year. I don’t use it, but their site says it works with Xero, Vend, Quickbooks, MYOB, Mailchimp, WordPress and Stripe. Which is awesome. And they have a partner program.

    So I checked out some of the top ones you mention and I am not impressed enough to offer to sell it as a solution.

    Full Slate – No partner/reseller program, no mentions CRM but no mention of Zapier or syncing with other platforms. Just quickbooks, no Xero. Says Stripe integration is only available for USA, Canada and UK (I’m in Australia).

    Appointly – No partner/reseller program, no Stripe integration, help area of website is difficult to navigate. The funny thing is they have a blog post about the RwG program: and the first question is “Does your scheduling partner have all the functions you need?” and my answer is that no, you don’t unfortunately.

    Wellness Living – Interesting platform, great website design, but it’s pretty pricey. No SMS outside of Canada/USA. Not sure if their “whitelabel” option is a reseller program or just for individual clients to remove their branding. No help section in regards to accounting or other integrations.

    1. Hi Adam, glad you enjoyed it and thank you for providing some additional insight! I actually wanted to add Zapier and API integrations as the next thing to look into. We are on the same page there. Google will be adding more partners to the list over time. You can actually see some of the “coming soon” partners here – I believe there are also some partners that only show-up if you are in the UK, for example –

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