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Does Click-Through-Rate Alter the Order of Google Reviews

Click Through Rate (CTR) is something we have done a ton of studies on in relation to rankings on Google.  I’m extremely confident, due to many other tests I’ve done and observed over the last few years, that CTR is a ranking factor for how businesses rank on Google.  So, we also wanted to test if CTR has an effect on the position of reviews.  So, in essence, we wanted to determine if you can change the order of reviews by making people click on specific reviews on a listing.

The Test:

We had 135 people over the course of 3 months click on the review in position 11 to see if it would move up the list.

The Results:

The review did not move! So, even though clicking on listings does work with Google rankings, it does not appear to have an effect on the position of reviews.  Click-through rate (CTR) does not appear to be a factor when Google is determining the order of reviews on a listing.

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Joy Hawkins

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

This Post Has 2 Comments

  1. Cool Experiment Joy,
    I have noticed if you add Google reviews on your website it helps with local listing ranking improvement. Have you done any experiments on this?

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