Earlier this year we discovered that pre-defined services impact ranking.
In addition to pre-defined services, Google allows merchants to add custom services.
Naturally, we wanted to test them out to see if they impact ranking as well.
Do Custom Google Business Profile Services Impact Ranking?
Here are some ranking grids showing the ranking improvements comparing before to after we added the custom services.
Did you know that you can add emojis to your custom services? Emojis help your Google Business Profile stand out and they get pulled in as justifications.
- Custom services impact ranking.
- They impact ranking to a much smaller degree compared to pre-defined services.
- You get a ranking benefit even if you leave out the price and service description.
- Add emojis to custom services to supercharge your justifications.