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Do Custom Google Business Profile Services Impact Ranking?

Earlier this year we discovered that pre-defined services impact ranking.

In addition to pre-defined services, Google allows merchants to add custom services.

Naturally, we wanted to test them out to see if they impact ranking as well.

Do Custom Google Business Profile Services Impact Ranking?

Here are some ranking grids showing the ranking improvements comparing before to after we added the custom services.

Bonus Tip

Did you know that you can add emojis to your custom services? Emojis help your Google Business Profile stand out and they get pulled in as justifications.

custom gbp services emojis


  1. Custom services impact ranking.
  2. They impact ranking to a much smaller degree compared to pre-defined services.
  3. You get a ranking benefit even if you leave out the price and service description.
  4. Add emojis to custom services to supercharge your justifications.

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Colan Nielsen

Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum. He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. Read Colan's full bio here.

This Post Has 4 Comments

  1. Thanks for sharing, as well as that emoji tip 🙂

    I’m curious, have you noticed a ranking benefit to pre-defined services and custom services if you include the price and service description?

    1. Hi Jon! We haven’t tested that in isolation. In the tests we performed, the ranking benefit happened without adding a description.

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