1 SEO Tip To Fix Appointment Links On Google Business Profiles (GBP)

One of our dental clients had no option on their Google Business Profile (GBP) to edit an appointment booking link. However, even though they couldn’t edit the booking link, they still had an old non-functioning appointment URL shown on their Google Business Profile.

Upon investigating the problem, we realized that the “Emergency Dental Care” category on Google Business Profiles does not have an appointment link option by default. This seems intentional by Google. If someone has a dental emergency, they need to speak to someone immediately, not book an appointment through a form. 

So, we changed their category to “General Dental Care,” which enabled editing the appointment booking link. Once the edit was complete, we changed the business category back to “Emergency Dental Care” and the changes stuck. We were able to successfully update their appointment booking link. When we reached out to Google support, they recommended the same course of action.

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