GMB Clarifies Guidelines on Virtual Offices
Posted by Colan Nielsen
The four words are “BY YOUR BUSINESS STAFF” as in:
If your business rents a temporary, “virtual” office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours by your business staff.
@JoyanneHawkins Re: a side-convo last week at #localuniv about GMB guidelines — you’re still tracking all changes? Of course it’s been policy for a long time, but wondering when these 4 words were added. Don’t see an event on https://t.co/tGQFAcTIAQ. pic.twitter.com/igVvniJeYu
— Kerry F. (@freerunr) February 11, 2019
Why is this update important?
This particular rule seems to be one that most business owners have a tough time grasping. Most business owners think that having the virtual office staff on-site is enough since they can forward calls and book appointments. This update finally makes it explicitly clear that this is not enough and you must have your own staff on-site in order to qualify for a GMB page at a virtual office.