Colan Nielsen spotted this in one of our client’s Google My Business dashboard today. Google is now allowing you to add a “Call Now” button as the call-to-action on a Google Post. Previously, it only allowed you to add a link to a page on your website.
It currently defaults to the primary phone number you have set in Google My Business so it doesn’t allow you to use a unique tracking number (darn!).
I also found it fascinating that Google prompted me to leave a review after I clicked the call button on mobile.