Google Adds Call Buttons to Posts
Colan Nielsen spotted this in one of our client’s Google My Business dashboard today. Google is now allowing you to add a “Call Now” button as the call-to-action on a Google Post. Previously, it only allowed you to add a link to a page on your website.
It currently defaults to the primary phone number you have set in Google My Business so it doesn’t allow you to use a unique tracking number (darn!).
I also found it fascinating that Google prompted me to leave a review after I clicked the call button on mobile.
Great find, Joy and Colan.
It’s absurd that Google would ask people to review businesses at that point. They’re not yet customers, and might never be. Not really in a position to review the business yet (unless they’re repeat customers). Businesses will just end up with a lot of reviews like, “The receptionist sounded tired over the phone. That offended me. 2 stars.”
I have a feeling that wasn’t an intended action. If it was, I have a feeling it won’t stick. We’ll see. I agree with you.
Is there an option for the owner to select hours when they are ok to receive calls? I know small businesses who live on their premises already get inundated with calls from customers out with their opening hours… would be nice if Google let you time when this prompt was seen
That’s actually good feedback. I’ll pass it on to Google 🙂
If it defaults to the primary number in GMB, then you actually CAN use a tracking number per Darren Shaw: https://www.callrail.com/blog/call-tracking-google-my-business/
Yes, you can absolutely do that. The issue would be that there would be no way to know if the call came from this post or just the listing itself.
Chrome only it seems.
Safari users on iOS do not see the CTA and cannot dial. A blank spot appears where the click to call button would be.
This *may* possibly be due to the fact that I’m still running iOS 10(?)
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