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Timeline of Local SEO Changes in 2022

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Google Adds Guidelines for Delivery-Only Food Business

Google adds new guidelines to cover a delivery-only food model, as well as the "Virtual Food Brands" guidelines (i.e. co-located…

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Offer Posts Appearing on “Deals” Tab in Local Knowledge Panel

Spotted by Claire Carlile, Offer posts are being highlighted on a "Deals" tab.

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New: “Understand insurance providers sources” section added to GBP guidelines

A thread at the Local Search Forum outlines a change to the GBP guidelines that explains where insurance provider information…

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Google Ads LSA Option to More Categories

Joy reports via Twitter that Google has updated the LSA list of categories to include: Beauty school Driving instructor Funeral…

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New Recycling Attribute For Google Business Profiles

Barry Schwartz at SERoundtable.com reports that Google has announced the launch of a new business attribute for select business categories.…

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Google Search Local Pack Refine Query & Location Search Box

Barry Schwartz at SERoundtable.com reports on a way to now refine a query & location within the local search box

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Vicinity Update Correction – March 2022

We are seeing corrections to the Vicinity Update that hit in December 2021. Keyword-rich business names seem to be less…

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Google adds doctors’ appointment availability to search

Google partnering to bring doctors' appointments and availability right into the search results. English language only to start.

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New hotel attribute “Accommodation for Ukraine” in GBP

Spotted by Ivan Caparros and shared in the Local Serch Forum - Once you select this attribute you can find…

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Tripadvisor, Google Maps Suspend Reviews of Some Russian Listings

Google and Tripadvisor have suspended new reviews from posting for some Russian listings as a result of a "review bomb"…

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Business Owner Review Responses Appearing on Local Services Ads

Tom Waddington shared on his blog that business owner responses to reviews are now appearing on Local Services Ads

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Google Business Profile (GMB) Appointment Link Disappearing

Many noticed that the appointment link edit feature has been removed from the GBP dashboard.  In most cases the link…

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Updates from Customers Showing on Google Maps Listings

Spotted by Thibault Adda and shared via Twitter. This is akin to Google Posts for Customers. Previously spotted in very…

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Google Business Profile New Manager/Owner Limitations

Ben Fisher at Steady Demand reports that GBP has instigated new time limits on edits for a newly assigned manager/owner…

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Google rolling out new map and local interface in search

As reported by Barry Schwartz at Search Engine Land - Google has rolled out the side-by-side map and 3-pack results…

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2 Ads Showing in Google Maps App Results

Joy Hawkins spotted this today - 2 ads above the organic map results in the Google Maps App.

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Healthcare Providers Add Insurance & Languages To Google Business Profile

Google now lets searchers filter the local search listings for healthcare providers; facilities, doctors, etc by the types of insurances accepted and…

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Google Maps Adds 4 New Features For Local Shopping

Google adds 4 new features for Local Shopping ahead of holiday season via Matt Southern at Search Engine Journal: "Area…

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Google Local Inventory Design, Ship To Store & Offline Sales Feed Ads

Google Local now offering ship to store and buy online pick-up in-store ads.

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Read Receipts Come to Google Business Profile Messaging

Stefan Somborac spotted and shared on Twitter  - now when a customer or business reads a message from GBP, a…

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New “Messages” Notification in GMB Dashboard

Spotted by Claire Carlile and shared on Twitter. Google is testing a new "X Customers are waiting for your response"…

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Google Local Tests Purple Heart Label For Women Led Businesses

Saad AK and Colan Nielsen spotted this and shared on Twitter. New purple heart label for women-owned businesses

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Local 5-Pack Spotted

Is this a test? A glitch? Nobody knows. First spotted by Sterling Sky's Dave DiGregorio

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Google Starts Testing GMB Offer Posts as Justifications and Also Within Location Panels

Shared by Glenn Gabe on Twitter and spotted by Saijo George of tl;dr Marketing and Brodie Clark

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