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Timeline of Local SEO Changes in 2024

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Google Maps Adds Wheelchair Accessible Icon To Business Listings

Google has added a wheelchair-accessible icon to the Business Profile listings in Google Maps of businesses that self-claim they are…

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Websites made with Google Business Profiles will be turned off soon

Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile. In March 2024,…

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New Local Pack Ranking Factor – Open Hours

As of November 2023, Google appears to be looking at whether a business is currently open as a ranking factor…

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Google Business Profiles New Activities Section

Google has added a new "activities" section to some business types within Google Business Profiles.

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Google Merchant Center Next Adds Google Business Profile Details

Google Merchant Center Next, its upgraded version of its Merchant Center platform, reportedly just gained integration with Google Business Profiles.

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Google Business Profiles Now With Add Address Autocomplete

Google added a new option to the Google Business Profile screen in web search for "add address autocomplete." This is…

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Latest Addition to Google Business Profiles: “Pets” Attribute (“Are Dogs Allowed?”)

A new feature has been introduced to Google Business Profiles by Google. It's called "Pets," and it enables you to…

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Google using AI to recommend Business Descriptions in GBP

Google AI is now recommending business descriptions.

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Google Explains Why Google Suspends GBP Profiles

Google has added this helpful overview to their help center that explains the different reasons why Google suspends business profiles:

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Away Mode – Now Available in Business Profiles

Now seeing a GBP Messaging feature that we haven't seen before: Away Mode - now available in Business Profiles.

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Google Removing Call History Feature on GBP

Google has removed its call-tracking feature from Google Business Profiles! (Note, this refers to the missed calls and dynamic call…

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Google Search Generative Experience Sources Reviews & Photos From Business Profiles

Google is pulling in photos and review information from a business GBP and serving it up in their search generative…

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Google Local Business Panel: Chat With Live Agent

As part of its Google Business Profile messaging platform, Google has recently introduced "chat with live agent" buttons in select…

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10 New Healthcare Verticals Added To Google Local Service Ads (LSAs)

Google recently added ten new healthcare verticals to Local Service Ads in the US.

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Google Opening Local Knowledge Panels Directly In Serp

Spotted by Colan Nielsen, When clicking on a business in the local pack, Google open up their business profile panel…

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Google Summarizing the “% Positive” Review Attributes

Spotted by Colan Nielsen, Google summarizes the % of positive reviews that have a particular review attribute selected

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“Request A Quote” Feature Earns New Placement in GBP

Spotted by Joy Hawkins, The "Request A Quote" features has a new location in GBP as a button near the…

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Google Explore In Search Adds Local Results

When Google announced that Explore was rolling out, they focused on travel. But, I don't remember seeing something like this.…

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Job Type Selection Tool Available for More LSAs

Matt Casady spotted this new job types selection tool in Google Local Service Ads (LSAs). It's nice that you no…

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Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews

Via Barry Schwartz at Search Engine Roundtable - Google has confirmed that its latest efforts to filter out local reviews against its…

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Google Adds Lead Booking to Legal-Related Categories in LSA

Book Now lead capture are now available for legal verticals on Google Local Service Ads (LSAs) previously they were only…

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Google Posts UGC Publishing Rules & Restrictions

Users can post on Google Business Pages creating a UGC element on a business' GBP Google outlined restrictions that can…

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Apple Launches Apple Business Connect

Apple launches "Apple Business Connect" - a competitor to GBP for Apple's maps environment.

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GBP Deprecating Custom CTA and Price Ranges for Products 2/15/23

As of February 15th, you will no longer be able to specify price ranges or set custom calls to action…

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