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Timeline of Local SEO Changes in 2022

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Incentivizing Removal of Negative Reviews Against Google Guidelines

Google just updated their review guidelines to indicate that rewarding someone for the removal of a negative review is also…

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Google’s Helpful Content Update Finished Rolling Out

Google finishes up rolling out the announced Helpful Content Update on September 9 ,2022

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Brand Display Name for Q&A Answers Seems to be Fixed

Bug where managers & owners of a GBP couldn't answer Q&A as the brand seems to be resolved. Tested as…

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GBP Messaging Business Name Display Bug Fixed

The issue where an individuals name appears instead of the business name when replying to GBP messages appears to be…

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Sub-Reviews: Google Local Reviews By Category & Attribute

Google is asking some Google Local Guides to leave sub-reviews about a single business listing. So Google might ask the…

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COVID-related Health and Safety Attributes Removed from Google Business Profiles

Allie Margeson from Whitespark reports that Google has removed COVID attributes from front and back end of GBP

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Review Verification Message Now Displaying on Google Nest Hub

Google displays a large warning on the Google nest hub about reviews that appears after clicking "about ratings"

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Google Now Considers Google Posts With “Duplicate photos, posts, videos, and logos” To be Spam

Google just added a new line to their Google Posts help article in the section about "Avoid Spam" Duplicate photos,…

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Google Adds Asian Owned Business Attribute For Business Profiles

Google has added yet another business attribute for Google Business Profiles - Asian-owned businesses.

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Google Updates Help Center With Guidance On Blurry or Selfie-Style Photos

Google just updated their help center to advise users not to upload photos that are blurry or selfies.

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New Feature for Google Business Profile Messaging: FAQ

Create up to 10 FAQ - Questions can have a max of 40 characters - Answers can have a max…

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Google Sunsets The Google My Business App

The GMB app has been removed from Apple, Play Store, etc.  You must now manage your listing via Google Maps…

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Google Tests Local Card in Every Local Organic Result

Speculation is this is what may happen if currently proposed legislation passes and Google can no longer self-promote in their…

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Google Testing Local Cards in Every Organic Result

Shared by NearMedia.co - this might be a glimpse of what a Google result could look like if S.2992 passes

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LSA Account Setup Now Requires 5 Reviews

Ginny Marivn - the Google Ads Liaison on Twitter announced that LSA ads now require 5 reviews of the business…

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Google Tests Expandable Map Pack

Google is testing hiding the local pack within a locations tab that expands when you tap on it.

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Google Testing Expandable Map Packs

Shared by Barry Schwartz and spotted by Khushal Bherwani on Twitter, Google is testing hiding the local pack within a…

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Google Displaying Justifications in Map on Mobile

Joy saw this new feature on mobile maps and Barry at SERoundtable reported on it. Now seeing the review justifications…

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Google Adds Guidelines for Delivery-Only Food Business

Google adds new guidelines to cover a delivery-only food model, as well as the "Virtual Food Brands" guidelines (i.e. co-located…

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Offer Posts Appearing on “Deals” Tab in Local Knowledge Panel

Spotted by Claire Carlile, Offer posts are being highlighted on a "Deals" tab.

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New: “Understand insurance providers sources” section added to GBP guidelines

A thread at the Local Search Forum outlines a change to the GBP guidelines that explains where insurance provider information…

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Google Ads LSA Option to More Categories

Joy reports via Twitter that Google has updated the LSA list of categories to include: Beauty school Driving instructor Funeral…

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New Recycling Attribute For Google Business Profiles

Barry Schwartz at SERoundtable.com reports that Google has announced the launch of a new business attribute for select business categories.…

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Google Search Local Pack Refine Query & Location Search Box

Barry Schwartz at SERoundtable.com reports on a way to now refine a query & location within the local search box

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