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Timeline of Local SEO Changes in 2023

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Apple Launches Apple Business Connect

Apple launches "Apple Business Connect" - a competitor to GBP for Apple's maps environment.

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GBP Deprecating Custom CTA and Price Ranges for Products 2/15/23

As of February 15th, you will no longer be able to specify price ranges or set custom calls to action…

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LSA Vertical Released for Dentists

Dentists can now run Local Service Ads in the US

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Google Links to Google Business Profiles in Discover

Spotted by Colan Nielsen, Google is linking to the GBP profiles of businesses mentioned in stories appearing in Google Discover

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Google Adds Insights for Product Data

First spotted by Joey Abna on Twitter, Google has added insights for Product Data.  Now showing up in the GBP…

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Google Adds “Add A Map To Your Website” Feature to NMX Dashboard

Google has added a new feature to the New Merchant Experience (NMX), which is the new in-search editing interface, that allows a…

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Google has added new attributes when posting a review

Spotted by a Local Search Forum member, you can now choose from attributes such as "how much did you spend…

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Google Launches +Topic Search Bar Refinements After Several Months Of Testing

Google rolling out new more dynamic search bar refinement option that adds keywords to the filters at the top under…

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GBP Can Notate Previous Location

Found by Khushal Bherwani and shared on Twitter & via Search Engine Roundtable - GBP New Merchant Experience editor can…

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Google Giving Timeframe for Suggested Edit Reviews

First time seeing messaging after making edits to a GBP where Google tells you down to the minute how long…

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Google Suggesting Service Areas for Your GBP

Google is suggesting service areas to add to your business profile. Via Anuj Thaker on Twitter

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Increase In Fake Ownership Requests

Beware of an increase in fake ownership requests in Google Business Profiles - via Ben Fisher & Barry Schwartz

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Google Business Profiles “Showing The World Cup” Attribute

Google Business Profiles now have an attribute businesses can add if they're showing World Cup Soccer

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Google Posts/Updates Adds Image Cropping Tool

Spotted by Claire Carlile - Google has added to the Google Business Profiles Google Posts or Updates section the ability…

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Google Business Reviews Going Missing After Suggested Edits

Google Business Profiles and business listings reviews are going missing, dropping out completely, again, but this time it seems to…

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New Identity Attribute in GBP: LGBTQ+ Owned

Joy spotted a new identity attribute in GBP for LGBTQ+ owned. This is different than the one that says LGBTQ+…

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New Google Business Profile Web Search Menu Now Rolling Out

Google is forcing more GBP managers into the New Merchant Experience (NMX) search-based interface.

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Third Party Appointment Services Hijacking Google Local Business Profile Panels

Colan noticed a set of ZocDoc calls to action hijacking the GBP for a dentist that does not have a…

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“Available Online” Filter Now On Google Mobile 3-pack

While doing queries on the Google Chrome browser on mobile - Colan Nielsen found a new "Available Online" filter that…

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Google Adds More Reviews Guidelines

Colan received a notification that the "Prohibited User Content" page in the Maps Contributor Content Policy section of the Maps…

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Google Guidelines Update RE: Discouraging or Prohibiting Negative Reviews

Google publishes updates to review guidelines, "Discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers."

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Google Adds Verbiage About Fixed Permanent Signage to GBP Support

Google just added this to the Guidelines: "Businesses showing their address on Google should maintain permanent fixed signage of their…

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Incentivizing Removal of Negative Reviews Against Google Guidelines

Google just updated their review guidelines to indicate that rewarding someone for the removal of a negative review is also…

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Google’s Helpful Content Update Finished Rolling Out

Google finishes up rolling out the announced Helpful Content Update on September 9 ,2022

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