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Timeline of Local SEO Changes in 2022

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Google Updates Help Center With Guidance On Blurry or Selfie-Style Photos

Google just updated their help center to advise users not to upload photos that are blurry or selfies.

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New Feature for Google Business Profile Messaging: FAQ

Create up to 10 FAQ - Questions can have a max of 40 characters - Answers can have a max…

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Google Sunsets The Google My Business App

The GMB app has been removed from Apple, Play Store, etc.  You must now manage your listing via Google Maps…

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Google Tests Local Card in Every Local Organic Result

Speculation is this is what may happen if currently proposed legislation passes and Google can no longer self-promote in their…

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Google Testing Local Cards in Every Organic Result

Shared by NearMedia.co - this might be a glimpse of what a Google result could look like if S.2992 passes

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LSA Account Setup Now Requires 5 Reviews

Ginny Marivn - the Google Ads Liaison on Twitter announced that LSA ads now require 5 reviews of the business…

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Google Tests Expandable Map Pack

Google is testing hiding the local pack within a locations tab that expands when you tap on it.

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Google Testing Expandable Map Packs

Shared by Barry Schwartz and spotted by Khushal Bherwani on Twitter, Google is testing hiding the local pack within a…

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Google Displaying Justifications in Map on Mobile

Joy saw this new feature on mobile maps and Barry at SERoundtable reported on it. Now seeing the review justifications…

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Google Adds Guidelines for Delivery-Only Food Business

Google adds new guidelines to cover a delivery-only food model, as well as the "Virtual Food Brands" guidelines (i.e. co-located…

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Offer Posts Appearing on “Deals” Tab in Local Knowledge Panel

Spotted by Claire Carlile, Offer posts are being highlighted on a "Deals" tab.

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New: “Understand insurance providers sources” section added to GBP guidelines

A thread at the Local Search Forum outlines a change to the GBP guidelines that explains where insurance provider information…

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Google Ads LSA Option to More Categories

Joy reports via Twitter that Google has updated the LSA list of categories to include: Beauty school Driving instructor Funeral…

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New Recycling Attribute For Google Business Profiles

Barry Schwartz at SERoundtable.com reports that Google has announced the launch of a new business attribute for select business categories.…

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Google Search Local Pack Refine Query & Location Search Box

Barry Schwartz at SERoundtable.com reports on a way to now refine a query & location within the local search box

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Vicinity Update Correction – March 2022

We are seeing corrections to the Vicinity Update that hit in December 2021. Keyword-rich business names seem to be less…

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Google adds doctors’ appointment availability to search

Google partnering to bring doctors' appointments and availability right into the search results. English language only to start.

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New hotel attribute “Accommodation for Ukraine” in GBP

Spotted by Ivan Caparros and shared in the Local Serch Forum - Once you select this attribute you can find…

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Tripadvisor, Google Maps Suspend Reviews of Some Russian Listings

Google and Tripadvisor have suspended new reviews from posting for some Russian listings as a result of a "review bomb"…

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Business Owner Review Responses Appearing on Local Services Ads

Tom Waddington shared on his blog that business owner responses to reviews are now appearing on Local Services Ads

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Google Business Profile (GMB) Appointment Link Disappearing

Many noticed that the appointment link edit feature has been removed from the GBP dashboard.  In most cases the link…

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Updates from Customers Showing on Google Maps Listings

Spotted by Thibault Adda and shared via Twitter. This is akin to Google Posts for Customers. Previously spotted in very…

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Google Business Profile New Manager/Owner Limitations

Ben Fisher at Steady Demand reports that GBP has instigated new time limits on edits for a newly assigned manager/owner…

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Google rolling out new map and local interface in search

As reported by Barry Schwartz at Search Engine Land - Google has rolled out the side-by-side map and 3-pack results…

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