Google Local Services Ads (LSA) Category Changes & Updates
At Sterling Sky, we closely monitor and optimize changes to the Google Local Services Ads (LSA) category list, ensuring that businesses remain competitive in their local markets. Every two months, we review and update this list to reflect any new, modified, or removed categories, providing businesses with accurate, up-to-date information for their LSA campaigns.
While category changes are often consistent across markets, LSA categories can vary by location. Our comprehensive approach delivers actionable insights that help businesses select the most relevant categories for their services, enhancing their visibility and performance in Local Services Ads. By strategically choosing categories, businesses can improve lead generation, increase customer engagement, and maintain a strong online presence.
We also track how LSA categories interact with business types, search visibility, and Google’s algorithm. Categories directly impact a business’s position in Local Services Ads rankings, which affects their ability to attract quality leads. Accurate categorization ensures businesses align with user intent and maximize their Local Services Ads potential for greater local visibility and success.
- Acai Shop
- African Restaurant
- American Restaurant
- Argentinian Restaurant
- Asian Fusion Restaurant
- Auto air conditioning Service
- Auto Glass Repair Service
- Auto Spring Shop
- Auto Sunroof Shop
- Auto Window tinting Service
- Bagel Shop
- Bakery
- Barbecue Restaurant
- Bike Wash
- Brake Shop
- Brazilian Restaurant
- Breakfast Restaurant
- Bubble tea shop
- Buffet Restaurant
- Burger Restaurant
- Cajun Restaurant
- Cake Shop
- Car Battery Store
- Car Detailing Service
- Car Inspection Service
- Car Wash
- Caribbean Restaurant
- Chicken Restaurant
- Chicken Wings Restaurant
- Chinese Restaurant
- Coffee Shop
- Cookie shop
- Creperie
- Dessert Shop
- Dim Sum Restaurant
- Ethiopian Restaurant
- Eyebrow Salon
- Eyelash Salon
- Facial Spa
- Fast Food Restaurant
- Filipino Restaurant
- Fine Dining Restaurant
- Fish and chips Restaurant
- French Restaurant
- frozen yogurt shop
- German Restaurant
- Gluten-Free Food Restaurant
- Greek Restaurant
- Hair Braiding and Textured Hairstyle Service
- Hair Extension Technician
- Halal Restaurant
- Hawaiian Restaurant
- Healthy Food Restaurant
- Ice cream Shop
- Indian Restaurant
- Italian Restaurant
- Japanese Restaurant
- Korean Restaurant
- Kosher Restaurant
- Latin American Restaurant
- Makeup Artist
- Meal Delivery
- Mediterranean Restaurant
- Mexican Restaurant
- Middle Eastern Restaurant
- Moroccan Restaurant
- Oil Change Service
- Organic Restaurant
- Pakistani Restaurant
- Pastry Shop
- Persian Restaurant
- Peruvian Restaurant
- Pho Restaurant
- Pizza Restaurant
- Poke Bar
- Ramen Restaurant
- Russian Restaurant
- Salad Shop
- Sandwich Shop
- Seafood Restaurant
- Smoothie Shop
- Soup Restaurant
- South East Asian Restaurant
- Southern cuisine Restaurant
- Spanish Restaurant
- Steak House
- Sushi Restaurant
- Tacos Restaurant
- Tanning Salon
- Tex-Mex Restaurant
- Thai Restaurant
- Transmission Shop
- Vegan Restaurant
- Vegetarian Restaurant
- Vietnamese Restaurant
- Barber shop (California and Florida only) changed to Barber Shop
- Hair removal (California and Florida only) changed to Hair Removal Service
- Hair salon (California and Florida only) changed to Hair Salon
- Nail salon (California and Florida only) changed to Nail Salon
- Tire shop (California and Florida only) changed to Tire Shop
- Car wash and detailing
- Cell phone and laptop repair
- Dessert and coffee (Atlanta, Boston, Indianapolis, Miami, and San Jose only)
- Food and Beverage (Atlanta, Boston, Indianapolis, Miami, and San Jose only)
- Restaurant (Atlanta, Boston, Indianapolis, Miami, and San Jose only)
- None
- None
- None
- None
- None
- None
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- None
- Food and beverage (Atlanta, Boston, Indianapolis, Miami, and San Jose only)
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Dessert and coffee
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Changed to: Dessert and coffee (Atlanta, Boston, Indianapolis, Miami, and San Jose only)
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Restaurant
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Changed to: Restaurant (Atlanta, Boston, Indianapolis, Miami, and San Jose only)
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- None
- Dessert and coffee
- Restaurant
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
- None
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- None
- None
- None
- None
- None
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- None
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- None
- None
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- None
- None
- None
- None
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- None
- Bathroom remodeling
- Kitchen remodeling
- Cellphone and laptop repair Changed to: Cell phone and laptop repair
- None
- None
- None
- None
- None
- Auto body shop (California and Florida only) Changed to: Auto body shop
- Auto repair shop (California and Florida only) Changed to : Auto repair shop
- Car wash and detailing (California and Florida only) Changed to: Car wash and detailing
- Cellphone and laptop repair (California and Florida only) Changed to: Cellphone and laptop repair
- Solar energy contractor (California and Florida only) changed to: Solar energy contractor
- Storage (California and Florida only) changed to: Storage
- Towing (California and Florida only) Changed to: Towing
- None
- None
- None
- None
- None
- None
- None
- Audiologist
- Massage therapist
- Occupational therapist
- Orthopedic surgeon
- Plastic surgeon
- None
- None
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