Grow Your Agency with Effective Home Care SEO
As the demand for home care is growing every year, so too is the competition. When a family searches for home care services near you, are they finding you or one of your nearby competitors?
Discover why home care agencies across North America are turning to local SEO to fuel their growth.
What are the Benefits of SEO for Home Care Industry?
As the competition for attention increases in local markets, growth-minded home care agencies turn to local SEO to expand their business. Here are some of the benefits for SEO for the home care industry.
Home Care SEO Case Studies
Visiting Angels is a leading provider of senior home care in the United States. Through their locally-owned and -operated offices, Visiting Angels supports aging seniors & their families with in-home private duty care. These franchises range in size and geographic territory, with offices covering several rural counties in a state to other offices serving just a few zip codes in a major metropolitan area.
As a preferred SEO Vendor for Visiting Angels, we work with franchises throughout the United States, helping them growth with home care SEO. Here are some of the ways we have helped these franchises grow with local SEO for home care.
62% Increase in Employement Leads
The Problem
In the home care industry, it can be a challenge for many agencies to get enough caregivers. With competing agencies poaching caregivers left and right, as well as the increasing demand for home care, many home care agencies are constantly in need of experienced caregivers.
One Visiting Angels franchise felt this need acutely – at the start of working with Sterling Sky they told us that they had a waiting list for clients. They could not take on any more business until they had hired & trained more caregivers. We told them we could help them meet their growth goals by focusing our SEO efforts on recruitment.
The Solution
We worked with the Visiting Angels Home Office to run some tests for recruitment pages. These tests allowed us to find the right combination of content and pages to rank for recruitment terms. We were also able to add structured data to the recruitment pages so that they qualified for Google’s Job Search.
The Results
This Visiting Angels franchise saw the organic traffic to their employment page & additional recruitment pages show up all over search results, leading to 255% increase in organic clicks. At the same time, this lead to a 62% increase in employee candidate leads from the website. This organic growth & additional recruitment efforts allowed this office to staff up enough to resume taking on more clients.
Significant Increase in Billable Hours
The Problem
A Visiting Angels franchise reached out to us because they were not happy with the service by their previous SEO & PPC vendor. They felt their previous SEO vendor was doing the bare minimum, didn’t understand their local market, and they did not see a single lead come from these efforts – even from PPC.
The Solution
We started with an in-depth local SEO audit, where we evaluated this office’s unique challenges & opportunities, highlighting some quick wins, and laid out a detailed roadmap for SEO work over the next 6 months.
Much of the initial SEO work for this Visiting Angels franchise included creating service area pages, optimizing for veteran home care, and cleaning up the many competing & duplicate pages on the site from the previous vendor.
The Results
After 6 months of working with Sterling Sky, this Visiting Angels office has seen significant organic growth. They have risen up the rankings for both Google Maps & Organic rankings in their metro area. They’ve seen a 50% increase in organic traffic to their website.
Most importantly, they’ve seen a significant increase in billable hours. Much of this growth has come from private duty cases and in the geographic areas we’ve focused on efforts on.
10x Growth to Single Page in 3 Months
We worked with a Visiting Angels franchise owner to improve an informational page on their website. This involved interviewing their team, researching keyword opportunities, and drafting approximately 2,000 words to add to the page. After a full optimization of the page, we submitted it to Corporate for approval. Three months later, this page has seen 10x growth in organic clicks and is now the 3rd most popular page on the site.
Increased Visibility in Metro Area
A Visiting Angels franchise came to us because they had virtually no visibility within their metro area. Another franchise on the other side of the city was dominating for even branded searches.
Within 3 months, we helped raise our client’s visibility so that their Google profile appeared when users searched for “Visiting Angels [town]”. They have also seen growth to their service area pages and service pages.
Drastic Growth in Map Rankings in 2 Months
After working with another SEO agency for 10 months, a Visiting Angels franchise owner was unsatisfied with the results and lack of communication. We talked with the owner, performed a local SEO audit, and provided our recommendations for growing their online presence.
After two months of following our Visiting Angels Playbook, we saw this franchise’s Google profile gain significant visibility across their service area. They are now ranking top 1-2 for most of their target keywords.
Top-Rated Home Care SEO Agency for Senior Care Industry
Founded in 2016, Sterling Sky has built a reputation for being a top-rated local SEO agency in North America. Our local SEO services include GBP optimization, content creation & optimization, local link building, spam fighting, and reputation management. We are a testing-first agency, spending hundreds of hours each year determining what really matters in local SEO.
Local SEO is helpful for the following types of businesses within the greater senior care industry
- Home Care Agencies (non-medical or health care)
- Hospice Care Agencies
- Assisted Living Facilities (Independent or Multi-Location)
- Physical Therapy & Rehabilitation Offices
- Multi-Location Medical Providers
3 Steps to Getting Started with Local SEO for Home Care
1. Discovery Call – The first step in working with Sterling Sky is to have a discovery call. On this call, we’ll ask you about your business, what’s working & could be improved, and your growth goals for the next year. You’ll get to meet our team and see if we are a good fit for you.
2. Local SEO Audit – The next step is to schedule an audit. Think of a local SEO audit as a comprehensive diagnostic exam of your online presence – including your Google profile, website, and backlinks. Our audits are tailored to provide insights for the home care industry, showing you what updates truly matter to increase your rankings, traffic, and leads. At the end of the audit, we will present our findings to you with a live call and PDF of our recommendations. These recommendations will fuel the initial 6-12 months of local SEO work our team would accomplish.
3. Monthly SEO Work – If you choose to work with Sterling Sky, you would sign up for monthly local SEO services, where our team carries out the recommendations presented in the audit. These tasks may include GBP optimization, website updates, responding to reviews, local link building, spam fighting, or writing new content. We will also schedule regular meetings with you and your team so we can touch base, go over results, answer questions, and plan for the next month.
Grow Your Home Care Business with Local SEO for Home Care
Ready to grow your home care agency with local SEO? The first step is to reach out to Sterling Sky. Our team will have an introductory call with you to learn more about your goals, struggles, and needs.
Book your call with Sterling Sky today.
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October 20, 2026 - Just $299
