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How to Add a Request a Quote Button to Your Google Business Profile

How can business owners make it easier for potential customers to request a quote from their business?

One simple solution is to add a “Request a Quote” button to your Google Business Profile (GBP) listing, which Google first activated back in 2017.

How to Add a “Request a Quote” Button to Your GBP

The only step you need to take to add a “Request A Quote” button (or a “Get a Quote” button) to your Google Business Profile is to activate the messaging feature in your GBP dashboard. Really, that’s it!

This will allow customers to contact you directly through the GBP platform, and it’s a requirement for enabling the “Request a Quote” button.

If your profile is eligible to have the “Request a Quote” button, it will likely show up on your profile sometime after turning on messaging. There is no direct way to add this feature manually.

 

It’s important to note that if someone isn’t logged into a Google account, they won’t see the “Request a Quote” button on your listing.

However, if they do have a Google account, they’ll be able to access this feature and send you a message or email requesting a quote.

How to Turn on Messaging in GBP

To turn on messaging, and thus turn on “request a quote”, log in to your GBP account and navigate to the “Messaging” tab and click “turn on chat”.

Here, you can customize the welcome message that customers will see when they initiate a conversation with your business. You can also choose whether to receive notifications for new messages via email, SMS, or the Google Maps app.

Get Notifications for Quote Requests in Your Email

Once messaging is enabled, you can turn on “email quote requests”. This will send requests for quotes from customers through Google directly to your email.

To turn on this feature, go to “Settings” (3-dots) and select “Notifications.” Then, toggle on the option for “Quotes”.

Is the Request a Quote Feature Available for Your Business?

It’s important to note that the “Request a Quote” feature is only available to certain categories of businesses on GBP.

If you don’t see the button appear sometime after turning messaging on, it’s likely because your business isn’t in one of these categories. Like business categories with access to Google Posts, some of the categories that do currently have access to this feature include:

  • HVAC contractors
  • Plumbers
  • Lawn care services
  • Carpet cleaning services
  • and more

If your business does fall into one of these categories, all you need to do is activate the messaging feature on your GBP and hope the quote button shows up shortly after!

TL;DR

  • Just turn on messaging in GBP and the “request a quote button” should appear automatically if your business falls into one of the eligible categories.
  • Adding a “Request a Quote” button to your GBP listing can make it easier for potential customers to contact you and request pricing information.
  • Turn on email quote requests in Settings > Notifications to receive quote requests in your email.
  • Remember, people won’t see the button unless they’re logged into a Google account, so it’s important to also provide alternative ways for customers to contact you, such as through your website or phone number.

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Elizabeth Rule

Elizabeth is an expert local SEO analyst who has been working in the industry since 2015. She has a passion for content creation and loves working with local businesses to develop their website’s authority and expertise through well written, helpful content As a Google Business Profile Product Expert she is also in the unique position to help businesses crack the code to gain valuable visibility in local search maps and help solve complex GBP issues. Recently, she was nominated as one of BrightLocal's Rising Stars of Local SEO 2023. She currently works as a Local SEO Analyst and Account Manager at Sterling Sky, a Local SEO Agency in Canada and the USA. She is also a faculty member and speaker at Local U SEO Conference.

This Post Has 8 Comments

  1. I can’t find this one on any of our eligible GBPs:

    Go to the “Settings” tab and select “Messages.” Then, toggle on the option for “Email quote requests.”

    1. “Get a Quote” button on GBP is only available to certain business categories, so you are likely not in the right category or categories to take advantage of this feature.

  2. I can’t find this one on any of our eligible GBPs:

    Go to the “Settings” tab and select “Messages.” Then, toggle on the option for “Email quote requests.”

    1. “Get a Quote” button on GBP is only available to certain business categories, so you are likely not in the right category or categories to take advantage of this feature.

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