How can business owners make it easier for potential customers to request a quote from their business?
One simple solution is to add a “Request a Quote” button to your Google Business Profile (GBP) listing, which Google first activated back in 2017.
Is the Request a Quote Feature Available?
First, it’s important to note that the “Request a Quote” feature is only available to certain categories of businesses on GBP.
If you don’t see the option to add a button, it’s likely because your business isn’t in one of these categories. Like business categories with access to Google Posts, some of the categories that do currently have access to this feature include:
- HVAC contractors
- Lawn care services
- Carpet cleaning services
- and more
If your business does fall into one of these categories, the next step is to activate the messaging feature on your GBP.
This will allow customers to contact you directly through the platform, and it’s a requirement for enabling the “Request a Quote” button.
To turn on messaging, log in to your GBP account and navigate to the “Messaging” tab.
Here, you can customize the welcome message that customers will see when they initiate a conversation with your business. You can also choose whether to receive notifications for new messages via email or the GBP app.
Once messaging is enabled, you can turn on email quote requests.
This will allow customers who are logged into a Google account to submit a quote request directly from your GBP listing.
To turn on this feature, go to the “Settings” tab and select “Messages.” Then, toggle on the option for “Email quote requests.”
It’s important to note that if someone isn’t logged into a Google account, they won’t see the “Request a Quote” button on your listing.
However, if they do have a Google account, they’ll be able to access this feature and send you a message or email requesting a quote.
- Adding a “Request a Quote” button to your GMB listing can make it easier for potential customers to contact you and request pricing information.
- If your business falls into one of the eligible categories, simply turn on messaging and email quote requests to activate this feature.
- Remember, people won’t see the button unless they’re logged into a Google account, so it’s important to also provide alternative ways for customers to contact you, such as through your website or phone number.