skip to Main Content

How to Add a Request a Quote Button to Your Google Business Profile

How can business owners make it easier for potential customers to request a quote from their business?

One simple solution is to add a “Request a Quote” button to your Google Business Profile (GBP) listing, which Google first activated back in 2017.

Is the Request a Quote Feature Available?

First, it’s important to note that the “Request a Quote” feature is only available to certain categories of businesses on GBP.

If you don’t see the option to add a button, it’s likely because your business isn’t in one of these categories. Like business categories with access to Google Posts, some of the categories that do currently have access to this feature include:

  • HVAC contractors
  • Plumbers
  • Lawn care services
  • Carpet cleaning services
  • and more

If your business does fall into one of these categories, the next step is to activate the messaging feature on your GBP.

This will allow customers to contact you directly through the platform, and it’s a requirement for enabling the “Request a Quote” button.


To turn on messaging, log in to your GBP account and navigate to the “Messaging” tab.

Here, you can customize the welcome message that customers will see when they initiate a conversation with your business. You can also choose whether to receive notifications for new messages via email or the GBP app.

Once messaging is enabled, you can turn on email quote requests.

This will allow customers who are logged into a Google account to submit a quote request directly from your GBP listing.

To turn on this feature, go to the “Settings” tab and select “Messages.” Then, toggle on the option for “Email quote requests.”

It’s important to note that if someone isn’t logged into a Google account, they won’t see the “Request a Quote” button on your listing.

However, if they do have a Google account, they’ll be able to access this feature and send you a message or email requesting a quote.


  • Adding a “Request a Quote” button to your GMB listing can make it easier for potential customers to contact you and request pricing information.
  • If your business falls into one of the eligible categories, simply turn on messaging and email quote requests to activate this feature.
  • Remember, people won’t see the button unless they’re logged into a Google account, so it’s important to also provide alternative ways for customers to contact you, such as through your website or phone number.

Want more local SEO tips?
Check out our LocalU Events in June & September.

localu webinar

Elizabeth Rule

Elizabeth is an expert local SEO analyst who has been working in the industry since 2015. She has a passion for content creation and loves working with local businesses to develop their website’s authority and expertise through well written, helpful content As a Google Business Profile Product Expert she is also in the unique position to help businesses crack the code to gain valuable visibility in local search maps and help solve complex GBP issues. Recently, she was nominated as one of BrightLocal's Rising Stars of Local SEO 2023. She currently works as a Local SEO Analyst and Account Manager at Sterling Sky, a Local SEO Agency in Canada and the USA. She is also a faculty member and speaker at Local U SEO Conference.

This Post Has 2 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top