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How can business owners make it easier for potential customers to request a quote from their business?
One simple solution is to add a “Request a Quote” button to your Google Business Profile (GBP) listing, which Google first activated back in 2017.
The only step you need to take to add a “Request A Quote” button (or a “Get a Quote” button) to your Google Business Profile is to activate the messaging feature in your GBP dashboard. Really, that’s it!
This will allow customers to contact you directly through the GBP platform, and it’s a requirement for enabling the “Request a Quote” button.
If your profile is eligible to have the “Request a Quote” button, it will likely show up on your profile sometime after turning on messaging. There is no direct way to add this feature manually.

It’s important to note that if someone isn’t logged into a Google account, they won’t see the “Request a Quote” button on your listing.
However, if they do have a Google account, they’ll be able to access this feature and send you a message or email requesting a quote.
To turn on messaging, and thus turn on “request a quote”, log in to your GBP account and navigate to the “Messaging” tab and click “turn on chat”.

Here, you can customize the welcome message that customers will see when they initiate a conversation with your business. You can also choose whether to receive notifications for new messages via email, SMS, or the Google Maps app.
Once messaging is enabled, you can turn on “email quote requests”. This will send requests for quotes from customers through Google directly to your email.
To turn on this feature, go to “Settings” (3-dots) and select “Notifications.” Then, toggle on the option for “Quotes”.


It’s important to note that the “Request a Quote” feature is only available to certain categories of businesses on GBP.
If you don’t see the button appear sometime after turning messaging on, it’s likely because your business isn’t in one of these categories. Like business categories with access to Google Posts, some of the categories that do currently have access to this feature include:
If your business does fall into one of these categories, all you need to do is activate the messaging feature on your GBP and hope the quote button shows up shortly after!
Yes! I just did this yesterday for a client and they got a lead today!
Woohoo! Love to hear this 🙂 thanks for reading and posting!
Yes! I just did this yesterday for a client and they got a lead today!
Woohoo! Love to hear this 🙂 thanks for reading and posting!
I can’t find this one on any of our eligible GBPs:
Go to the “Settings” tab and select “Messages.” Then, toggle on the option for “Email quote requests.”
“Get a Quote” button on GBP is only available to certain business categories, so you are likely not in the right category or categories to take advantage of this feature.
I can’t find this one on any of our eligible GBPs:
Go to the “Settings” tab and select “Messages.” Then, toggle on the option for “Email quote requests.”
“Get a Quote” button on GBP is only available to certain business categories, so you are likely not in the right category or categories to take advantage of this feature.